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Company Name: Happy Childhood

Company Activity: Developmental Online Store + Courses/Training for Moms

Description of Products/Services: 

1. Toys:

  • for girls
  • for boys
  • for infants

2. Accessories:

  • Teething rings, rattles
  • Bed and stroller hangers
  • Mobiles, night lights, projectors
  • Developmental play mats
  • Rocking chairs, loungers
  • Walkers, push toys
  • Care products

3. Bath toys

4. Developmental toys

5. Wooden toys

6. Board games
7. Developmental courses for moms


Distribution Channels and Sales Geography: Instagram, YouTube, Facebook

Target Audience Profile:

  • Moms with children aged 1.5 to 13. Average check $100. They engage and care for their little ones, develop them, and attend special sections for moms.
  • Modern affluent middle-aged people, well-off grandparents

Existing or Likely Positioning: We are different! Online store + Courses for moms

Company Values:

  • Free service (delivery/returns)
  • We care about the customer
  • Fastest delivery
  • We develop and educate moms and their little ones


Slogan:  Give and Surprise

Closest Competitors:

  • Toy House
  • Antoshka

Main Competitive Advantages of the Company/Product/Service:

1. Service: quick response and free delivery
2. Development/education for moms and infants
3. A store that - SURPRISES

What elements should the logo consist of? from a brand name and a graphic element


What word or phrase will be used in the logo? H-CH

Should the logo be bilingual or trilingual? no

What should be depicted in the logo? Currently, a baby is depicted, but we want to move away from this and use something simpler that can be used anywhere.

Is the logo being created for the first time or is it being recreated (rebranding)? Rebranding

image


Indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):

color possibly (magento)

Are there preferred main colors or colors you favor? magento

What should the logo be like?

  • simple, concise
  • minimalistic
  • bright
  • childish / cartoonish

Which brand do you consider successful in this category of goods or services, and why?

  • BI Toy House - identity/logo/maximally close to children and their lives and pronunciations
  • chicco - always together, one of the largest brands with a history

In what format do you wish to receive the output material? psd, ai, png, so it can be modified and used.


Provide any additional information you consider important.

  • guideline on how to use the logo and where and how to use it on social networks with what to use it.
  • in black and white versions
  • design of the sticker for the box
  • what sizes should be adhered toimageimage
  • image