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Company Name:

Kryholam (Icebreaker) http://kryholam.org


Company Activity:

Public organization


Description of Products/Services:


We are working on changes in Ukrainian society at the level of consciousness.

Our universal tool is an information campaign.

We are changing values to change society for the better!


Distribution Channels and Sales Geography:

facebook, instagram, website



Target Audience Profile:

Ukraine, 12-45, M/F



Existing or Proposed Positioning:

non-profit activity


Closest Competitors:

non-profit activity. We have no competitors, only partners


Main Competitive Advantages:

viral distribution of information



What elements should the logo consist of?


only a graphic element and/or a word


What word or phrase will be used in the logo?

Kryholam


Should the logo be bilingual or trilingual?

no


If the company has a slogan or tagline that needs to be added to the logo?

Information changes society (it is NOT NECESSARY to add it to the logo)


What should be depicted in the logo?

this is what we want to understand


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please add an image of the current logo)

for the first time


Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).

no


Are there basic colors or a preferred color scheme?


no. It is preferable to use 2-3 colors.


What should the logo be like (remove unnecessary points)?


simple, concise

bright

image-based, status-oriented

dynamic

modern

technological



What brand do you consider successful in this category of goods or services, and why?


https://ukrainer.net/ - interesting, modern, and clear

https://graphicriver.net/item/mail-ship-logo/22068065?s_rank=12 - cool idea and combination

https://graphicriver.net/item/boat-cafe-logo/13853058?s_rank=24 - great concept


Are there any undesirable elements for use in the logo?

anchor


In what format do you want to receive the source material?

.ai


Please provide any additional information you consider important.

guiding words. Icebreaker, ice, information, monolith, social networks, movement, power

simple, but not childish. Well memorable.