Company Name: ABUWAY or ABUWAY.BY
Company Activity: retail sale of shoes
Product/Service Description: at this stage, men's (youth) shoes will be sold, but in the future, women's shoes may also be added to the assortment, so the logo should be neutral, without emphasis on gender
Distribution Channels and Sales Geography: website, Instagram, physical store, business cards, bags, etc.
Target Audience Profile: men aged 16 to 35
Existing or Proposed Positioning: leather and eco-leather shoes for youth
Closest Competitors:
https://www.instagram.com/joker.minsk/
https://www.instagram.com/topshoes.by/
https://www.instagram.com/statusmens/
Main Competitive Advantages: competitive price, some shoes are unique, as I design the model based on the materials available from the manufacturer and the shoes are sent to production based on my sketches
What elements should the logo consist of
This phrase will be used in the logo: ABUWAY.BY
Slogan or status line to be added to the logo: Slogan: Every step with comfort
What should be depicted in the logo? Preferably a shoe icon, but not mandatory. The name - ABUWAY.BY and the slogan - every step with comfort.
Are there basic colors or a preferred color scheme?
In my opinion, it is black and white, but brown may also be included. Other suggestions are also welcome. I am open to your ideas and suggestions as well. Just please explain why you are using a particular color.
What should the logo be like
Are there any undesirable elements for use in the logo?
It is preferable not to use stock icons. When using fonts, please familiarize yourself with its license first, i.e., for what purposes the font can be used, and if the license allows the font to be used for commercial purposes, only then can you work with the font. Otherwise, forget about the chosen font immediately.
In what format do you want to receive the source material? SVG. Also, the source files.
Additional Information
1. Please consider that when using the logo as a favicon on the website or in the Instagram profile, the logo image is reduced, and accordingly, the text and used elements may not be readable. Therefore, I ask you to take this into account, i.e., for such cases, the logo needs to be designed differently, possibly some abbreviation or just an icon, if you will use it.
2. I would also like to see how your developed logo will look on a sign, or on a business card, or on bags. This is not mandatory, but it will help me understand how and where this logo will be applied and look.
I do not yet know exactly what the sign will be, but something like this
3. This is what the shoes in my store will look like:
https://www.instagram.com/solestore.by/
https://www.instagram.com/statusmens/
Guys. I decided to supplement the task to make it easier for you and clearer what I'm interested in.
I selected a couple of interesting logo design solutions. Somewhere the icons are played very cool, somewhere the text.
But I want to draw your attention to the fact that since I attached these works, it is not worth plagiarizing and copying; I just showed an example of the direction to move in. If you have questions, it's better to write to me, clarify.
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