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Company Name:

«Zhudo»


Company Activity: 

Manufacturing of clothing and outdoor gear 


Product/Service Description:

Shirts, pants, jackets, underwear, motorcycle bags


Distribution Channels and Sales Geography:  

Ukraine with further expansion to the international market


Target Audience Profile:

People who love to travel, engage in active recreation (traveling, trekking, motorcycle trips, fishing, active leisure)


Existing or Potential Positioning:  

New Ukrainian brand. 


Closest Competitors:  

Turbat, Klim, Kriega, Mosko, Mammut


Main Competitive Advantages:

Quality (fabric, threads, buttons, fittings), price, design, functionality


What elements should the logo consist of?


  • from the brand name and graphic element
  • possibly one of the options


What word or phrase will be used in the logo?

Zhudo


Should the logo be bilingual or trilingual? 

No


Does the company have a slogan that needs to be added to the logo?   

No


What should be depicted in the logo?   

The name Zhudo. Japanese crane/or without it  (possibly a symbol). Zhu-crane; Do — road


Is the logo being created for the first time or is it being redesigned – rebranding? 

For the first time


What should the logo be like?

  • minimalistic
  • bright
  • three-dimensional elements
  • image-oriented, status
  • dynamic
  • modern
  • technological


Which brand do you consider successful in this category of goods or services, and why?   

The aforementioned competitors. 


Are there any undesirable elements to use in the logo?

Geometric shapes, gaudiness, "Acid colors".


In what format would you like to receive the final material?   

File for trademark registration


Please provide any additional information you consider important.   

The logo should look harmonious on any product and any texture. In some cases, it will be embroidery, in others, an applique, and on zipper pulls, for example, a raised image. THEREFORE, the color, size, and appearance must be clear, possible to reduce/enlarge without losing recognition effect.