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Company Name:  PUB "SHE"


Type of Business:  craft beer pub


Distribution Channels and Sales Geography:  Ukraine


Target Audience Profile:  youth, entrepreneur, traveler, tourist


What elements should the logo consist of (remove unnecessary points)? 

  • letters S and E
  • possible addition of a graphic element 


The logo is being created for the first time


What should the logo be like (remove unnecessary points)? 

  • simple, concise
  • minimalistic
  • image-based, status-oriented
  • modern
  • abstract


What image of the company should be conveyed through the corporate style?

  • modernity
  • comfort
  • quality
  • traditions, but not folk


For which media should the corporate style be developed? 

  • signboard
  • menu
  • avatars in social networks


Details:

The name SHE refers to both Shevchenko (the establishment on T.G. Shevchenko Square, near the monument) and Shevchenko the football player (for tourists) and "more more beer!". Approximate appearance (logo is schematic):


imageimage


The logo can include the words PUB or CRAFT BEER. Or some of them. 

Since the letter E is an inverted S, this can be played with somehow.