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Company Name:

The name exists, the spelling can vary: ДАФИН, ДАФІН (DAFIN, DAFiN, DAfin) 


Company Activity:

We operate as an investment platform (cooperative investments, co-investing, crowdfunding), 

which attracts money from individuals to finance specific investment projects. 

Our clients are investors who earn profits from the projects they have invested in. 

On the future website, each user will have the opportunity to invest money, transfer it from 

project to project, leave it as an inheritance or gift it. We have been operating since 2015.


Product/Service Description:

Our product is an investment in a specific project.


Distribution Channels and Sales Geography:

The main sales channel is the internet. Sales geography is Ukraine, in the future - the whole world.


Target Audience Profile:

Our target audience includes anyone who can own money and is looking for where to invest it. The audience can be limited by age: older than 25 and younger than 60.

The price category is quite high, for people who can make a contribution of $4000 and above.


Closest Competitors:

Banks with their deposit programs, Asset Management Funds, startup accelerators


Main Competitive Advantages:

Unlike competitors, we deal with real projects that are operational and generate good profits, 

have a physical base (buildings, land), and have been in the market since 2015. Our work is transparent, the client knows, 

where and why they are investing their money.


What elements should the logo consist of 

 graphic element and corporate writing


What word or phrase will be used in the logo? Name: ДАФИН ДАФІН (DAFIN) 


Should the logo be bilingual or trilingual? Yes - ДАФИН ДАФІН (DAFIN)


If the company has a slogan or tagline that needs to be added to the logo? No for now


What should be depicted in the logo? I don't know


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?  For the first time


Are there basic colors or a preferred color scheme? Not yet.


What should the logo be like?

  • simple, concise
  • bright
  • image-oriented, status-oriented
  • dynamic
  • modern
  • technological


Desired Associations:

  • reliability 
  • confidence  
  • experience
  • activity
  • dynamism 
  • originality 
  • comfort 
  • convenience 
  • ease

What brand do you consider successful in this category of goods or services, and why? I haven't encountered the ideal yet


Are there any undesirable elements for use in the logo?

Those that may be misinterpreted by the client, as well as clichés.


In what format do you want to receive the source material?

In a standard graphic format for convenient work, with specific colors highlighted


Please provide any additional information you consider important.

Definitely no banal images that are associated with investments - coins, safes, etc. We need an original interesting logo.


Feel free to ask clarifying questions.


Please do not draw options just to submit for the contest, respect your and our time.  We are looking for a quality solution!
Updates
Update #1

The logo will be in three languages, but the main writing is in Latin script


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8 January 2019, 12:29
Update #2

The main use of the logo will be online. Therefore, I ask to send options without three-dimensionality, angled views, ready-made folders for documents, and so on. Or, along with these options, please send a regular image of how it will look on the screen, at a 90-degree angle.

 

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8 January 2019, 15:34
Update #3

Writing does not have to start with a capital letter or be in all caps - there are no rules, create as you wish :)

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12 January 2019, 11:24