Company Name: Yeda (emphasis on the first syllable). In Hebrew, it means knowledge.
Company Activity: online education
Product/Service Description:
Online education service. The service integrates into the college's educational process and allows the college to create online courses for both its students and a wider audience. It also allows independent teachers to create their own courses.
Distribution Channels and Sales Geography: Israel, potentially worldwide
Target Audience Profile: Students aged 16 to 20. Large colleges in Israel and worldwide. Private teachers.
Current or Proposed Positioning: Currently a startup, later a market leader
Closest Competitors: No competitors in Israel, worldwide competitors are coursera and udemy.
What elements should the logo consist of?
- only original brand writing
- brand writing and a graphic element
What word or phrase will be used in the logo? Yeda
Should the logo be bilingual or trilingual? No
If the company has a slogan or tagline that needs to be added to the logo? No
What should be depicted in the logo? Text logo, with some graphic element reflecting the essence of our business
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? For the first time
What should the logo be like?
- concise
- minimalistic
- dynamic
- modern
Which brand do you consider successful in this category of goods or services, and why?
coursera and udemy.
In what format do you want to receive the source material? Vector
Please provide any additional information you consider important.
I have attached one of the pages of the future website where the logo will be placed.
