Company Name: New L.I.F.E. club
Lifantsev Innovate Functional Education
translation - Innovative Functional Education
Company Activity: Sports and health organization for children and adults
Product/Service Description:
Acquisition of basic skills and abilities in working with one's own body, fostering a desire to lead a healthy lifestyle and a sustainable interest in physical activities. Strengthening the musculoskeletal system. Health improvement. Raising a confident child who easily adapts to any environment.
Distribution Channels and Sales Geography: Moscow region
Target Audience Profile:
women 70% (ages 27-45)
men 30% (ages 35 - 50)
These are moms, dads, grandmas, and grandpas who bring their children to classes
Clients:
- Children from 4 to 17 years old - 80%
- Adults from 17 to 60 years old - 20%
Existing or Proposed Positioning:
A sports center for those who want to instill confidence in their own abilities in themselves and their children and improve health through innovative teaching methods.
Closest Competitors:
The direction is unique, there are no direct competitors. There are various sports sections and clubs, but they are not direct competitors. Although from a business perspective, they do "squeeze" part of the Clients.
Main Competitive Advantages:
Uniqueness, absence of a competitive element, a competent approach to training and physical activities. Own gym, convenient location.
What elements should the logo consist of?
Graphic part + text (colored)
Simplified logo in a circle
Icon
What word or phrase will be used in the logo? New L.I.F.E. club
Should the logo be bilingual or trilingual? Name in English, status line in English and Russian.
If the company has a slogan or status line that needs to be added to the logo? Lifantsev Innovate Functional Education
translation - Innovative Functional Education
What should be depicted in the logo? It should be beautiful and informative)
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please add an image of the current logo) For the first time
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one). NO
Are there basic colors or a preferred color scheme? #0172c0 , #05ace3 , #ffffff
What should the logo be like?
Are there any undesirable elements to be used in the logo? Animals, sports equipment
In what format do you want to receive the source material? CorelDRAW
Provide any additional information you consider important.
Should look good on sportswear (t-shirts/pants/slippers)
Should evoke positive emotions in children and adults
Should look good and modern on the equipment that is planned to be released over time.
Should be memorable
Should stylistically relate to the type of activity (sports)
IMPORTANT point:
The program has been created and has a stable influx of Clients, mainly due to the personality and charisma of the coach and founder of the program (therefore, it has been decided to use his surname - Lifantsev - in the name)
