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Company Name:  Hotpot


Company Activity: Creation of handmade candle heaters   Product/Service Description: Decor item - handmade ceramic candle heater, used for heating a room. Uses 3 candles. More detailed product photos can be seen in the image:  image

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Target Audience Profile: Residents of Russia Gender: Men and Women Financial Status: Middle income and above Age: 25+


Describe the main competitive advantages: - Eco-friendly product - Energy saving - Original design


What word or phrase will serve as the logo? -  Drawing (logo) + inscription Hotpot


Should the logo be bilingual or trilingual? No


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available. No In what format do you want to receive the source materials? .ai, .psd,  .cdr


Existing or proposed positioning: The logo should be designed for social networks (VKontakte, Instagram), website. The logo also needs to be positioned on a wooden box, example:


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Distribution Channels and Sales Geography: Russia


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): We create ceramic heaters and package them in wooden boxes. We would like the logo to be minimalist, stylish, and look quite premium.


Associative characteristics most suitable for the logo: minimalism, coziness, warmth,  product silhouette


Base colors: At the designer's discretion


Which logo (and/or trademark) do you consider successful in this category of goods or services, and why?


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Is the logo being created for the first time or has it existed before and is now being recreated? For the first time