Contest translated automatically. Log in or register, to view the original

Company Name: MSL Club

We already have one functioning establishment called "Pizzeria MSL". The abbreviation stands for "M" Place "S" Satisfied "L" People. The establishment operates in the fast food sector. We attach the logo below👇👇 In the new establishment, we would like the new logo to have a connection with the pizzeria's logo, if possible.


Company Activity:

Public catering establishment (format: urban café-restaurant-bar)


Description of Products/Services:

Menu: dishes of European and Ukrainian cuisine

Beverages: alcoholic/non-alcoholic


Distribution Channels and Sales Geography: Local establishment


Target Audience Portrait: youth audience, family couples with children, friendly companies


Main Competitive Advantages of the Company/Product/Service:

- modern space for relaxation

- children's room (not the main focus)

- delicious food at a reasonable price

- possibly live music (not the main focus)


What elements should the logo consist of (remove unnecessary points)?

  • from a corporate inscription and graphic element
  • as an option, only textual


What word or phrase will be used in the logo?

MSL CLUB


Should the logo be bilingual or trilingual?

Only Latin letters


Does the company have a slogan that needs to be added to the logo?

No


What should be depicted in the logo?

Overall, there is no single vision, so we will suggest several directions you can work with. Ideally, if you can offer options in different directions, then we can refine what we like the most with you. So here’s what we propose:

1. Club emblem. We like the style of the club atmosphere.

2. Monogram. We like when the letters MSL form a kind of corporate sign. But the wish is that it should not be too rough and straightforward; it needs to be something refined and elegant.

3. The graphic symbol can consist of various elements related to public catering (forks, spoons, knives, etc.)

4. As an option, it may be only textual.


Is the logo being created for the first time or has it existed before and is currently being recreated - rebranding (if rebranding, please add an image of the current logo)?

Being created for the first time.


Please indicate if it is necessary to maintain continuity of the logo (the new logo has features of the previous one):

If possible, it would be good to somehow consider a minimal connection with the other establishment


Are there preferred main colors? If so, which colors do you prefer?

We attach interior renders; please base your work on them, there are no specific wishes.


What should the logo be like (remove unnecessary points)?

  • minimalistic
  • image-based, status-oriented
  • modern
  • abstract
  • refined


Are there any undesirable elements to be used in the logo?

Not at the moment, we will communicate during the process and see further


In what format do you wish to receive the output material?

Vector


Please provide any additional information you consider important.

We attach renders of the interior and exterior. Please base your work on them.

Wishes. At least minimally visualize the logo on several carriers. For example: sign, uniform, pizza box, lunch box, business card.


Updates
Update #1

Dear designers, we had the opportunity to evaluate your works.

Unfortunately, at this moment we did not see the solutions that would meet our tasks. We saw many works that look like a redesign of the logo of our existing establishment. In the task, we clearly stated that we need a new logo with possibly minimal attachment. We do not need a new character, we do not need a redesign of the old character. We need new solutions.


We need a graphic symbol that will correspond to the name of the establishment MSL - Place of Satisfied People. Just let’s avoid kitchen utensils, hats, and similar elements, we understood that we do not like these elements. We need a unique and interesting solution!




 Log in or register, to view the original
30 March, 17:15