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Company Name:

NEO-TRADE GROUP LLC


Company Activity:

Import/export, production of sports goods


Product/Service Description:

dumbbells, barbells, exercise machines, sports trampolines


Target Audience Profile:

mostly men and women aged 18-45


List the nearest competitors:

Interathletics, HouseFit, Hop-Sport, Fitkraft


What word or phrase will serve as the logo?

7Fit - full logo 7F - short logo


Should the logo be bilingual or trilingual?

no


If the company has a slogan or tagline that needs to be added to the logo, please specify it.

no


Market History (consumer perception of the product, what you would like to move away from or add in the new design):

new brand


Existing or proposed positioning:

manufacturer of quality and affordable sports equipment


Distribution channels and sales geography:

Ukraine


Associative characteristics most suitable for the logo:

modern, simple


Basic colors:

none


Are there any undesirable elements, if so – please specify them:

specific elements of fitness or sports - dumbbells, barbells, exercise machines...


Is the logo being created for the first time or has it existed before and is now being recreated?

for the first time

Updates
Update #1

The full 7Fit logo must be adapted for a sticker on products sized 8 cm (width) by 4 cm (height)

The shortened 7F logo must be adapted for a sticker on small round elements, with a diameter of 3 cm.

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30 November 2017, 11:40
Update #2

Once again, I emphasize that the logo is needed in two versions - full 7Fit and short 7F



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30 November 2017, 13:55