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Company name: Frozer, Фрозер

Equipment presented on the website: chiller.su


Company's area of activity: Brand of industrial air conditioning and refrigeration systems


Description of products/services: industrial air conditioning and refrigeration systems


Target audience portrait: 

  • factories, warehouses, productions where technological cooling is required
  • construction organizations, engineering, installation, and climate companies where air conditioning is needed for shopping centers, administrative buildings, etc.

Main users: chief engineers, builders, chief energy specialists, designers, foremen, architects, chief mechanics, etc.


List the nearest competitors:

  • Original manufacturers: Carrier, Clint, York, Lennox, Rhoss, Trane
  • OEM brands in Russia: Ballu Machines, Lessar, Dantex, Royal Clima, General Climate, NED


Describe the main competitive advantages: reliable, energy-efficient, high-quality, durable. The goal is to capture the market for cooling supply.


What word or phrase will serve as the logo?

Frozer - English, Фрозер - Russian


Should the logo be bilingual or trilingual?

bilingual - English (main), Russian (non-main)

If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.

Frozer - Cooling the World

In what format would you like to receive the source materials?

AI, PSD, JPG

Market history (consumer perception of the product, what you would like to move away from or add in the new design): there is currently no history. Equipment produced in European factories will be imported under this brand.


Existing or proposed positioning: 

reliable professional equipment of European quality


Distribution channels and sales geography:

Russia, Kazakhstan

Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): reliable professional high-quality equipment


Associative characteristics most suitable for the logo:

To be associated with industrial flow
To evoke trust and have the image of reliable, durable, energy-efficient equipment
To emphasize professional purpose


Basic colors: I can't say anything yet....


Are there any undesirable elements? If so, please specify: I can't say anything yet....


What logo (and/or trademark) do you consider successful in this category of goods or services, and why?


Is the logo being created for the first time or has it existed before and is now being recreated? For the first time. It will be patented, and it must be free in the patent office.


If you win, please also create a black-and-white version.
Updates
Update #1

Colleagues, please send more options. So far, only one option has been somewhat liked. Thank you very much.

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17 September 2017, 18:51
Update #2

Colleagues, there are no clear winners yet. Therefore, I have now asked for support (through a message to support) to extend the contest for another 5 days. Is this exactly how it is done?  :)

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19 September 2017, 7:50
Update #3

Colleagues, thank you for the great options. Now I will be choosing from the suggestions with my colleagues. Don't pay attention to the stars. Thank you!

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21 September 2017, 14:11