Company Name: PROTECTONIC
Company Activity: manufacturing and supplying footwear and clothing for special purpose units and sports
Product/Service Description: footwear, clothing, accessories with high wear resistance for the army, security, sports, etc.
Distribution Channels and Sales Geography: Europe, CIS, Asia
Target Audience Profile: military, military enthusiasts, athletes, active individuals
Existing or Proposed Positioning: reliability, strength, power (tectonic), protection (protect), professionalism (pro), technological advancement
Closest Competitors: military footwear, sports products
Main Competitive Advantages: quality, reliability, wear resistance, cost
What elements should the logo consist of (remove unnecessary items)?
- from a signature style and graphic element
What word or phrase will be used in the logo? pro-tectonic
pro - professional
tectonic - tectonic plate, foundation, what is deep, earth, power
protect - protection
between parts an image of an electron or a nuclear reactor symbol or something related
Should the logo be bilingual or trilingual? no
If the company has a slogan or tagline that needs to be added to the logo? no, open to consideration
Is the logo being created for the first time or is it a redesign (rebranding)? for the first time
Are there basic colors or a preferred color scheme? proposed by the designer
What should the logo be like?
- simple, concise
- minimalistic
- monochrome (specify color)
- bright
- three-dimensional elements
- carefully drawn images with detailed illustrations, etc.
- image-based, status-oriented
- dynamic
- modern
- technological
It is important that the logo can use the word as a trademark (protectonic) and the proposed symbol as an anchor separately, as well as combined - in a line, in a circle, vertically, etc.
What brand do you consider successful in this category of goods or services, and why? Nike. The name is not essential - the stripe is recognizable.
Are there any undesirable elements to use in the logo? everything should be decent)
In what format do you want to receive the source material? .AI in high resolution
Provide any additional information you consider important.
Please participate in the designer competition, those who are ready to take on further work on creating a brand book, style, etc. When using others' ideas, indicate sources as all ideas should be rewarded.
Good luck! We will comment when ready, no need to squeeze anything out of the organizer in the comments.
