The logo will be an integral part of the label that will be applied to the cheese. That is, it is necessary not only to develop the logo but also to visualize how it will look on the product, meaning to create a prototype of the label and visualize it on the product.
Please read the assignment carefully and thoroughly.
Company Name: Cheese Collection
Company Activity: Organic production of cheese and butter (high quality).
Product/Service Description: Mozzarella cheese, Russian cheese, royal cheese, Maasdam cheese, Radomer cheese, butter (other types of cheese) - all premium class products
Distribution Channels and Sales Geography: Distribution, retail stores, wholesale, export.
Target Audience Profile:
Men/Women with high income who pay attention to the origin of the product, its composition, quality, and taste. For them, the design and presentation of the product are key factors in their choice.
Existing or Proposed Positioning: Premium class product
Closest Competitors:
Competitors in terms of brand representation from domestic producers.
Main Competitive Advantages:
Price lower than imported analogs
Quality - product without stabilizers, without flavor enhancers.
Made from natural milk.
What elements should the logo consist of?
From a signature and a graphic element
It is possible to combine graphics and writing into a separate element.
What word or phrase will be used in the logo? Name - Cheese Collection
Should the logo be bilingual or trilingual? Russian, Ukrainian
If the company has a slogan or tagline that needs to be added to the logo?
Fill life with the real!
Наповнити життя справжнім!
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? For the first time
What brand do you consider successful in this category of goods or services, and why?
http://jekyllhyde.ru
Style, concept, presentation.
Please provide any additional information you consider important.
Regarding packaging: mozzarella wheel, cheese wheel, block.
Options we are considering (these are just options, not a guide to action):
Cheese wheel in graphite packaging (graphite film) with a sticker printed (print of cheese structure) applied, with a black stripe in the center where the composition graphics and so on are placed.
If mozzarella, then also in graphite film (but here the wheel size is smaller) and the print does not fully replicate the cheese structure, but the mozzarella cheese is placed on a black background.
The main task is that the logo will be an integral part of the label, which will be applied to the cheese (the cheese is covered with film). As a result, we should achieve a combination of a sticker that will be applied to the cheese and the film, while the logo and sticker should stand out and not get lost on the shelf.
When preparing and presenting the work, it is essential to apply the logo to the product group (cheese wheel).
Also, I would like to draw your attention to the fact that after determining the winner, the winner will need to address all the client's comments and finalize all the details.
