1. Information about the client
Name: Church "Light of Life"
Description: a Christian church, part of the Ukrainian Union of Evangelical Christians. Located in Lutsk (Pidhaitsi village), it brings together people of different ages.
Website/social media:
https://www.instagram.com/svitlozhyttya?igsh=MWV3cnRoa2ZpY2t1dA==
https://youtube.com/@svitlo.zhyttya?si=3qfvaUFUslQT1JFD
2. Purpose of the logo
To create a visual identity for the community for future use.
The logo should be modern, symbolic, simple, and easily recognizable.
Usage: signage, website, social media, printed brochures, event banners, merchandise (t-shirts, folders, letterhead, stationery, etc.)
3. Target audience
Main audience:
families aged 25–60, youth aged 18–25.
The logo should convey hope, the right choice, light, warmth, openness, and be understandable for both young and older people.
4. Values and spiritual character.
Values: faith, love, mercy, unity, service to people.
Emotions: Hope, trust, joy, happiness, inspiration, spiritual strength, peace.
Biblical guiding verse: "I am the light of the world; whoever follows me will never walk in darkness" (John 8:12).
5. Style and visual preferences
Style: minimalist, symbolic, modern.
Symbols that may be used (not all at once, but a visual combination of 2-3 symbols may be possible):
- rays of light
- Initials of the name
- Bible
- dove (symbol of the Holy Spirit) open space (can be through abstract lines)
- circle as a symbol of unity
- fish - ichthys
- Cross
Colors: golden-yellow, shades of blue, brown
Avoid dark, aggressive colors, complex icons, "heavy" gothic.
Font: sans-serif, clean, modern.
6. Technical requirements
Versions:
- full (sign with the text "Church Light of Life")
- only sign
- only text
- square version for social media.
Formats: AI, EPS, SVG, PNG (with transparent background), JPG, PDF.
Color options: full color, black and white, single color.
Options for light and dark backgrounds.
7. References
Likes:
Bethel Church, Ostroh (clean sign that plays with the letter V, fish ichthys, olive branch)
Salvation Church, Lutsk (sign that is easily perceived, played letter S, right choice, dove)
Dislikes:
Too complex iconographic emblems that are poorly readable and perceived.
Use of symbolic buildings with a cross, etc.
