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Company Name: Rosting
Company Activity: tourism, tour operator
Description of Products/Services: Tours, airline tickets, visas.
Distribution Channels and Sales Geography: online and offline, Belarus.
Target Audience Profile: The company has 2 types of target audiences: direct clients (tourists) - predominantly women (75%), aged 25-34 (50%), aged 35-44 (25%) and tourist agencies.
Existing or Proposed Positioning:
- Leading multi-profile tour operator in Belarus;
- 25 years in the market;
- 16 sales offices;
- 16 sales offices;
- More than 100 professional managers.
Closest Competitors:
Tour Operators: teztour.by, coral.by, tui.by, anextour.by, intercity.by bgoperator.ru, pegast.ru, pac.ru
Travel Agencies: https://level.travel/ , https://sletat.ru/ , ...
Main Competitive Advantages: Reliability, customer orientation, professionalism, convenience.
What elements should the logo consist of?
- from the corporate writing (company name) and a graphic element (umbrella).
What word or phrase will be used in the logo? Rosting.
Writing in 2 variants: Russian, English.
What should be depicted in the logo? Umbrella + company name.
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
The only thing we want to keep is the logo element (umbrella), but completely redesign it, possibly taking a beach umbrella as a basis.
Are there basic colors or a preferred color scheme?
We want to use 2 colors in the logo - green + red
What should the logo be like (remove unnecessary points)?
- simple, concise;
- minimalistic;
- image-based, status-oriented;
- modern.
The logo should evoke a sense of trust and safety, be associated with travel/rest, be universal, simple, and easy to remember.
What brand do you consider successful in this category of goods or services, and why?
airbnb, booking, level.travel, sletat.ru, TUI.by
In what format do you want to receive the source material?
ai, pdf, coral
We will continue to work on the corporate identity and brand book with the winner of the competition.
