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Company Name: Alisa Lunars (ALISA LUNARS), Alisa Lunars


Company Activity:

Creative workshop, online store of unique items or items produced in small batches. Products are intended for interior, for the soul, etc.


Product/Service Description:

- author design of interior items (sale of paintings, painted furniture, handmade toys, crafts)

- author design of souvenir products and subsequent sale of these items

 

Distribution Channels and Sales Geography: CIS


Target Audience Portrait:

  • Girl/woman, 16-50 years old, with sufficient income, who wants to buy something cozy for home or as a gift

  • Man 20-40 years old, who wants to buy something as a gift for a woman/child/home. 


Existing or Proposed Positioning: Exclusive unique cute things with soul

 

Main Competitive Advantages:

  • Individual, exclusive gift

  • Handmade

  • Unique item

  • Designer item

  • Creative unusual things


What elements can the logo consist of (you can do it in any one style)

  • only from original branded writing (with an emphasis on activity).

  • from branded writing and graphic element

  • in the form of a seal or coat of arms http://prntscr.com/m4hz70 

 

What word or phrase will be used in the logo?

Alisa Lunars 

ALISA LUNARS

Alisa Lunars

(any of the above) 

 

Should the logo be bilingual or trilingual? Yes, Russian version and English version. 

 

If the company has a slogan or status line that needs to be added to the logo? No

 

What can be depicted in the logo?

The task of the logo is to show the coziness and exclusivity of the items sold. What can be shown:

  • an animal that emphasizes coziness, but do not just draw kittens.

  • one of the items that emphasizes creativity

  • an item or a collective concept related to interior, art, creativity

 

What should NOT be depicted in the logo?

  • do not go into a children's theme (baby letters)

  • diamonds, gold, VIP, premium and all that

 

Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? For the first time.

 

Are there basic colors or a preferred color scheme?

Dirty, dark shades (brown, gray, black, etc.) should not prevail. It should not be too acidic and have several contrasting colors.
The overall impression of the color combination should be bright, pleasant, harmonious.
Rather a warm palette, but combinations are allowed.


What should the logo be like (remove unnecessary points)?

  • simple, concise

  • minimalistic

  • bright

  • three-dimensional elements

  • image-based, status-oriented

  • dynamic

  • modern

  • abstract

  • cute/cozy

  • other (highlighting various types of creativity/art)

 

In what format do you want to receive the source material? In Photoshop, Illustrator, or Coreldraw format

 

Provide any additional information you consider important.

Associations: Unusual gift, collectible item, handmade, warm things with soul, bright creative, beautiful, cute, cool, positive items. 

The logo is required WITHOUT: 

1. A bias towards completely feminine/masculine/childish themes. 

2. A strong attachment to one sphere, narrow focus. 

3. Negative associations. 
Updates
Update #1

We wish everyone success!

We are ready to answer any questions that may arise

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8 January 2019, 20:11
Update #2

We attached examples of the creative workshop in the discussions, published logos that we find interesting from different directions https://prnt.sc/m4w33f. 

The general wish: in the logo, we would like to see the area of activity/creativity, general, not limiting us (as it limits, for example, an artist - a brush).  

We are looking forward to your works! 

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9 January 2019, 14:57
Update #3

Dear participants, thank you all for your wonderful and interesting works. 

You really put in a lot of effort and we really like it. 

We will soon determine the winner, and in addition, we will reward several creative and talented participants whose works we liked. 

Thank you! 

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16 January 2019, 20:24