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Company Name: SweetCars


Company Activity: Purchase, delivery, and customs clearance of cars from US auctions


Product/Service Description: Everything related to purchasing cars at US insurance auctions. Mainly, we buy cars with body damage, which provides maximum savings. This includes purchasing, delivering cars in containers by sea, customs clearance, ordering spare parts, certification, repair, and registration.


Distribution Channels and Sales Geography: channels - website, social media, Telegram, YouTube, geography - Ukraine


Target Audience Profile: The target audience is broad, men and women aged 25 to 60, looking to buy a car while saving significantly, up to 40% compared to the Ukrainian market


Existing or Proposed Positioning: maximum benefit and reliability of the company


Closest Competitors: memorable style of websites 

  • americanavto; 
  • w8shipping;
  •  carleone


Main Competitive Advantages: maximum benefit and guarantee of safety and transparency of the entire car purchasing process in the USA


What elements should the logo consist of?

  • from a signature writing and graphic element
  • from a signature writing, with a graphic element in the word or letter

What word or phrase will be used in the logo? SweetCars


Should the logo be bilingual or trilingual? no


If the company has a slogan or tagline that needs to be added to the logo? no


What should be depicted in the logo?

Mainly, the logo should be associative with the company's activities, memorable among many others, and look original. 


Is the logo being created for the first time or is it being recreated (rebranding)? not for the first time, but there is no need to tie it to the previous logo


Are there basic colors or a preferred color scheme? white, blue, red or their related shades, white, light blue, black, gray


What should the logo be like?

It should be interesting, unique, and modern.

  • simple, concise
  • bright
  • volumetric elements (possibly)
  • abstract


What brand do you consider successful in this category of goods or services, and why?

We mainly purchase from auctions https://www.iaai.com/  and https://www.copart.com/, so associative use of colors with these auctions is desirable, as well as white, blue, red - the colors of the US flag, possibly using abstraction of the American flag or transporting a car by sea. I liked the idea of the logo from https://www.crashedtoys.com (association with damaged cars) and the successful logo of w8shipping due to its minimalism and uniqueness.

From logos in another category of goods, I like the idea of Comfy due to its association with activation (implies taking action and is well remembered)


Are there any undesirable elements for use in the logo? Obvious drawn pictures of cars, without using images from automatic logasters


Please provide any additional information you consider important.

We plan to create logo stickers for the car license plate during the delivery process, so it is preferable for the words to be in one line. The logo will be the basis for the website design.