Company Name:
ARTAR
Company Activity:
A developer of a Web AR constructor and AR metaverse.
Product/Service Description:
Web AR constructor – a no-code augmented reality development environment.
AR METAVERSE – a metaverse space.
Target Audience Profile:
Men under 35 years old, residents of large cities, working in IT, technology, design, or entrepreneurs, interested in gadgets and technology.
What elements should the logo consist of?
- the brand name and a graphic element in the letter T
What word or phrase will be used in the logo?
Nothing will be.
Should the logo be bilingual or trilingual?
No.
If the company has a slogan or tagline that needs to be added to the logo?
No.
What should be depicted in the logo and how do we see it?
Only the name – ARTAR.
The name should be clearly readable.
The logo should look equally good on different backgrounds, such as purple, black, or white.
Emphasis on the letter T, which separates AR and AR, and is memorable.
The letter T should be made distinctive. This letter will be used in the favicon and avatars.
(We ask you to immediately provide an avatar in the form of the letter T or as you envision it).
It would be a plus if you create an animation for the logo.
We plan to create an animated 3D logo ourselves (to be used in augmented reality. A rough example is in the attached QR code). Possibly only the graphic element of the letter T will be animated.
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
There were two logos.
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).
Continuity with the first logo (where the "T" is highlighted).
Are there basic colors or a preferred color scheme?
Basic colors, as shown in the screenshot of the new website. But the logo itself may differ slightly. It can be two-colored (or only white or black). It is important that it matches the existing purple style.
What should the logo be like?
- technological, "from the future",
- volumetric elements (possibly)
In what format do you want to receive the source material?
Any source file + png.
Provide any additional information you consider important.
https://artar.es - old website (we recommend checking the website for examples of work and scanning the QR code to see how it works).
https://design.artar.es - AR constructor (we recommend looking at the constructor to better understand what the company does).
(Information about the metaverse is not yet publicly available).
Augmented reality is viewed through a mobile phone or AR glasses.
Entering AR can be initiated by: 1) direct link; 2) QR code; 3) NFC chip; 4) voice.
Tasks that need to be done after the logo:
1) Design social media (YouTube, TikTok, FB, Instagram).
2) Develop a template for presentations.
3) Business card design.
There are also other tasks for the designer.
