Company Name: Nexa
Company Activity:
The company is engaged in the construction of very modern villas and townhouses in Asia.
Link to the latest project which will be called Nexa Townhouse (But the company itself is called Nexa, some projects will just start with its name, for example, Nexa Ocean Village - but the logo is needed for the company Nexa)
Nexa Townhouse - https://fex.net/ru/s/m1moky4
Product/Service Description:
We build modern homes that give people special emotions.
Distribution Channels and Sales Geography:
America, Europe, Australia, and Asia, CIS - channels, Instagram, targeting, etc., real estate agencies.
Target Audience Portrait:
People from 28 who value their comfort and lifestyle format, and love to travel a lot and enjoy life.
Existing or Proposed Positioning:
I probably wrote it above 🙂
Closest Competitors:
tamoragroup.com/
https://oxoliving.com (To not get carried away with colors, I like this site the most, the tones and concept of the guys are very calm and confident, simple, but at the same time attractive)
https://alex.villas/en
But I would compare with some foreign guys, as I wouldn't say there is a wow factor here, except for the fact that I like Oho.
Main Competitive Advantages:
Quality, modernity, speed, and a high level of service, the client will be happy, satisfied, and confident with us!
What elements should the logo consist of?
- only from original brand writing (Perhaps with some letter that will reflect the logo in the word, or apply your creativity, you know better)
- from brand writing and a graphic element
Perhaps in two formats, since I don't quite understand how it will look, but I wish you to make it very good.
What word or phrase will be used in the logo?
Nexa
Should the logo be bilingual or trilingual?
Nexa
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, add an image of the current logo)
For the first time
Are there basic colors or a preferred color scheme?
To be selected
What should the logo be like?
- simple, concise
- minimalistic
- image-based, status-oriented
- dynamic
- modern
- technological
Provide any additional information you consider important.
I ask those who will be involved to feel it themselves, immerse themselves in the pictures on the file-sharing service, and create something such that when you, as a client, see this logo, you feel more confident in the company, in its future, and its magnificent vision of projects and the future, wanting to be with it, and be part of it, its client 🙂
Thank you very much!)
What image of the company should be conveyed through the corporate identity?
- dynamics, moving forward, drive
- evolution, development, ascent
- modernity, innovativeness
- strength, stability of the company
- solidity, respectability
What media should the corporate identity be developed for?
- stylistics of color and font solutions for Instagram
- stylistics of color and font solutions for the website
- design of advertising materials, banners possibly that will be in advertising - and outdoor for example
- Folder for storing documents after purchase by the client
