Logo and corporate identity for Dentistry

Company Name: LLC "City Smile"

Company's Area of Activity: Medical Center, Dentistry

Description of Product/Service Categories: Specialized dental center: complete restoration of teeth, orthopedics, orthodontics, endodontics, implantology, surgery, pediatric dentistry, periodontology. A full range of services

Distribution Channels and Sales Geography: Word of mouth, contextual advertising, Facebook Instagram, YouTube.

Target Audience Profile: Men – women 35+ (parents, young people 35-55 years old, who pay for treatment for their children and parents) likely a layer of highly qualified specialists, managers, etc. Middle and upper class. People who value comfort and time.

Existing or Proposed Positioning:  

A place where you are listened to and heard! Dentistry with a soul, custom handmade work. Quality work only when there is a narrow specialization (I am not afraid of a person who trains 1000 punches, I am afraid of a person who trains 1 punch 1000 times). We consider dentistry as a form of art! We are architects! Functionality and beauty!

A business-level dental center with high-quality work - a blend of innovation and experience. The latest equipment and techniques, experienced doctors = high results. We cannot give a discount, we can provide quality/reliable treatment.

Closest Competitors: We want to occupy the niche of quality dentistry close to home (my doctor, my dentistry).

Main Competitive Advantages of the Company:

• Latest techniques and modern equipment
• High, constantly increasing qualifications of doctors
• Comfortable treatment conditions
• Cozy offices and high client service
• Narrow specialized full-cycle center where each doctor does their job. The surgeon removes teeth, the endodontist treats canals, the therapist handles cavities, etc. No need to visit different clinics – all specialists are with us.
• Latest techniques and modern equipment
• High, constantly increasing qualifications of doctors

What word or phrase will be used in the logo?

Dental Center (the word clinic cannot be used)

City Smile, Сити Смайл, Сіті Смайл

Should the logo be bilingual or trilingual? – English, Ukrainian, Russian

If the company has a slogan or status line that needs to be added to the logo?

Dentistry as art

Jewelry work

Jewelry dentistry

Dentistry as architecture! Beauty and functionality.

What should be depicted in the logo?

A tooth should be recognizable

Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (for rebranding, add an image of the current logo)

Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one). Not essential

Are there basic colors or a preferred color scheme? White, Gray, Gold

What should the logo be like? 

• Image-based, status-oriented
• Modern
• Technological

What brand do you consider successful in this category of goods or services, and why?

https://zablotskyy.com.ua

What image of the company should be conveyed through the corporate identity?

Strength, stability of the company

Solidity, respectability

Synthesis of experience and innovation

Evolution, development, ascent

Modernity, innovativeness

For which media should the corporate identity be developed?

• Business card (corporate)
• Letterhead
• Euro envelope (DL)
• Folder
• PowerPoint presentation templates (title page, slide template)
• Modular grid for print and outdoor advertising
• Badge
• Pass
• Notebook
• Pen / pencil
• Table flag
• Ashtray
• Lighter
• Mug / glass