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Company name: PEDRO taxi

Company activity: Taxi dispatch service 

Description of product/service categories: Transportation services for the population 

Distribution channels and sales geography: internet, billboards; geography - district, city, and region

Target audience portrait: population with smartphones of all ages

Existing or proposed positioning: ordering a car through an app on the phone without the need to call the dispatcher 

Main competitive advantages of the company: mobile application that allows ordering a taxi based on the customer's geolocation

What elements should the logo consist of? corporate writing and graphic element

What word or phrase will be used in the logo? Pedro taxi

Should the logo be bilingual or trilingual? bilingual (Ukrainian, English)

If the company has a slogan or status line that needs to be added to the logo? no

What should be depicted in the logo? mandatory geolocation icon

Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? for the first time

Are there basic colors or a preferred color scheme? no, at the discretion of the creator of this wonder))

What should the logo be like?

  • simple, concise
  • minimalistic
  • dynamic
  • modern


What image of the company should be conveyed through the corporate style?

  • dynamics, moving forward, drive
  • modernity, innovation


What media should the corporate style be developed for? (within the framework of the competition, several elements of the corporate style are being developed. The main elements are those that have an advertising character: logo on cars (do not confuse with full car design), billboard, printed materials. The winner develops everything.)

  • Passenger CAR of all brands
  • Mobile application (logo only)
  • Taxi sign
  • Taxi parking sign 
  • Billboard
  • business card (corporate)
  • letterhead
  • folder
  • modular grid for print and outdoor advertising
  • pen / pencil
  • desktop flag
  • lighter
  • mug / glass
  • other (please specify)
  • Hotel attributes


In what format do you want to receive the source material? all possible formats