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Company Name:  

GUTTER BRO


Company Activity:  

Gutter Cleaning  – 50%, Soft & Power Washing - 50%


Description of Product / Service Categories:  

Gutter Service: gutter cleaning, gutter repair, gutter installation

Soft & Power Washing: house washing, window washing, driveway washing


Distribution Channels and Sales Geography:  

America, Georgia

Sales Channels: brochures, social media, service search profile sites, company website


Target Audience Profile:  

Residential: Private homes and households (cottages)

Commercial (in the future): office buildings, business centers, apartment complexes


Existing or Proposed Positioning:  

Gutter Bro - your positive, quality, and reliable partner in home care.

Company website: https://gutterbro-atl.com/ — a new site will be created (design will be needed)

FB page: https://www.facebook.com/gutterbro.atl


Closest Competitors with Good Positioning:  

  1.  https://wiseguysprowash.com
  2. https://www.windowgenie.com
  3. https://www.shackshine.com/
  4. https://www.guttercleaningroswell.com/
  5. https://nedstevens.com
  6. https://www.homebuddy.com/
  7. https://www.ohmywash.org


Key Competitive Advantages of the Company:  

High standards of quality in our work. We are a systematic, quality, and reliable partner. We do not let you down, you can trust us. We take care of the cleanliness and health of our clients' homes.


What elements should the logo consist of?  

  • From the brand writing and graphic element
  • Or something else
  • At the designer's discretion


What word or phrase will be used in the logo?  

Gutter Bro


Should the logo be bilingual or trilingual?  

No, only Eng


If the company has a slogan or tagline that needs to be added to the logo?  

No, but it may be needed for brochures, door hangers, etc.  

Something can be thought of, for example: “Quality with Love”  etc.


What should be depicted in the logo?  

At the designer's discretion


Is the logo being created for the first time or is it being redesigned (rebranding)?

Rebranding.  The design of the existing logo is attached.


Please indicate if it is necessary to maintain continuity of the logo (the features of the previous one are recognizable in the new one).  

No. At the designer's discretion


Are there basic colors or a preferred color scheme?  

Blue, light blue, white, possibly some other beautiful contrasting combinations. 

All at the designer's discretion.


What should the logo be like?  

  • simple, concise
  • modern, stylish

At the designer's discretion


What brand do you consider successful in this category of goods or services, and why?  

One that is memorable


Are there any undesirable elements for use in the logo?  

Animals


What image of the company should be conveyed through the corporate identity?  

At the designer's discretion


For what media should the corporate identity be developed?  

  • business card (corporate)
  • FB page
  • flyer
  • door hanger
  • Yard Signs
  • t-shirt mockup


In what format do you want to receive the source material?  

Jpg, Png


Please provide any additional information you consider important.  

Since the name includes BRO, as an option, it might be possible to come up with some character - an industry worker, to associate with the company and answer the question, who is Bro? But this is not mandatory.


In case your option is chosen, it will need to be refined to the final result.

Updates
Update #1

All source files in JPG and in curves

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24 August 2023, 22:31
Update #2

In the technical specifications, Animals are listed as undesirable elements. Let's consider this a mistake. Please also suggest if you have any great ideas on this topic!

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25 August 2023, 20:32
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