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Company Name:  

LLC "Andimax" (ANDIMAX)


Company Activity:  

Sale of cosmetics and perfumes


Description of Product/Service Categories:  

Decorative cosmetics, body care, face care, hair care, children's cosmetics, perfumes, and other beauty products


Distribution Channels and Sales Geography:  

Retail stores and online store


Target Audience Profile:  

Women aged 25 to 65


Closest Competitors:  

Eva, Prostor, Shik i Blesk, Watsons, Solo


Main Competitive Advantages of the Company:  

Quality, reputation, customer trust, customer loyalty, competitive price, flexible discount system


What elements should the logo consist of?

  • from a signature and a graphic element


What word or phrase will be used in the logo?  

KRASA


Should the logo be bilingual or trilingual?  

bilingual (Ukrainian and English), KRASA and КРАСА


If the company has a slogan or tagline that needs to be added to the logo? 

"being beautiful is easy" or "with us it's easy"


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? 

Being created for the first time


Are there basic colors or a preferred color scheme?  

Create at your discretion, we will consider options with any colors and schemes


What should the logo be like?

  • simple, concise
  • bright
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • modern


Which brand do you consider successful in this category of goods or services, and why?  

Eva - simple, easy to remember, associated with beauty


What image of the company should be conveyed through the corporate identity?

  • strength, stability of the company
  • dynamics, moving forward, drive
  • modernity, innovation


For which media should the corporate identity be developed?

  • business card (corporate)
  • letterhead
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • mug / glass


In what format do you want to receive the source material?

 png in high resolution + vector (mandatory)