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Company Name: Aspid - eng. Aspid


Company Activity: Weapons, hunting, tourism


Description of product/service categories: Weapons, components


Distribution channels and sales geography: Ukraine


What elements should the logo consist of?

  • only original brand writing
  • brand writing and graphic element
  • It can be either just brand writing or writing + graphic elements


What word or phrase will be used in the logo? Only the name


Should the logo be bilingual or trilingual? Russian or English


If the company has a slogan or tagline that needs to be added to the logo? No


What should be depicted in the logo? Snake - aspid


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? the logo is being created for the first time 


Are there basic colors or a preferred color scheme? Preferred colors: Red, black, green, yellow, white


What should the logo be like?

  • bright - possibly
  • volumetric elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • dynamic
  • modern


What image of the company should be conveyed through the corporate identity?

  • strength, stability of the company
  • solidity, respectability
  • evolution, development, ascent
  • dynamics, forward movement, drive
  • modernity, innovation


What media should the corporate identity be developed for?

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • desktop flag
  • ashtray
  • lighter
  • mug / glass