Logo of an online store selling decorative cosmetics

Company Name: BENICE

Company Activity: Sale of decorative cosmetics through an online store with the prospect of opening a branded store for cosmetics sales along with providing related beauty services.

Product/Service Description:

- Sale of decorative cosmetics from world brands through the online store www.benice.com.ua

- Under this logo, the creation of a beauty space is planned, selling decorative cosmetics and additional services related to the beauty industry.

Target Audience Profile:

List the nearest competitors:

Online store makeup.ua, parfums.ua (related to the online store) Regarding the branded store – there are no analogs in Ukraine. The business model is suitable for Sephora stores.

Describe the main competitive advantages (related to the branded store):

- Unlike overlapping sales points, there will be a 100% assortment (exclusive items from the assortment)

- The ability to represent exclusive brands

- The ability to sell accessories under the own brand

- The ability to receive consultation and training services in makeup

- A comprehensive transformation service is possible – in addition to selecting individual products in the store, top-class specialists can provide image change services (beauty transformation in a makeup school with the help of a makeup artist and stylist)

What word or phrase will serve as the logo?

Two options are being considered. The priority is on the first option, but the second is also relevant:

BENICE

BENICE BEAUTY INDUSTRY

Should the logo be bilingual or trilingual?

No

If the company has a slogan or status line that needs to be added to the logo, please specify it if available.

There is a slogan – More Than Beauty, but its use in the logo is not a priority.

In what format do you want to receive the source materials?

Psd, tiff, eps

Market history (consumer perception of the product, what you would like to move away from or add in the new design):

A new company is initially created based on an existing distribution company for the sale of decorative cosmetics.

Existing or proposed positioning:

A unique combination of technologies and services that allows any woman to get more than just a purchase of cosmetics

Distribution channels and sales geography:

Online store (all of Ukraine)

Branded store (Kyiv)

Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

The logo should evoke associations with a fashionable and trendy store in Europe (for example, Sephora stores)

Associative characteristics most suitable for the logo:

Basic colors:

Dark blue, white, carrot

Are there any undesirable elements, if so, please specify them:

The use of "ornate" or complex elements in the logo (vintage, flowers, etc.)

What logo (and/or trademark) do you consider successful in this category of goods or services, and why?

- Sephora stores (fashionable retail, have a clear "beauty" concept, create an atmosphere of "trendiness," evoke a desire to buy)

- Monobrand stores KIKO, NYX, INGLOT (fashionable, provide makeup services, beautiful style and design)

Is the logo being created for the first time or has it existed before and is now being recreated?

There is a logo, but we want to move away from it, which is why we are looking for a new one.