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Company name: online store Polka


Company activity: sale of electronics, computer and office equipment, phones and smartphones, household appliances, security systems, climate technology, photo and video equipment...


Target audience portrait: retail customers and wholesale companies looking to obtain quality equipment at optimal prices.


List the nearest competitors: http://www.5ok.com.ua http://rozetka.com.ua


Describe the main competitive advantages: recognition, availability of assortment and competitive price


What word or phrase will serve as the logo? Naming - Polka


Should the logo be bilingual or trilingual? Yes, separately Ukrainian, English, and Russian


If the company has a slogan or tagline that needs to be added to the logo, please specify it. Slogan: Polka - just take what you need., Polka - просто візьми те що тобі потрібно


Market history (consumer perception of the product, what you would like to move away from or add in the new design): the design should feature novelty and uniqueness, it could be some memorable character or item, or simply interesting graphics


Distribution channels and sales geography: Ukraine


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): confidence in the quality of goods and services, consumer trust


Basic colors: none


Are there any undesirable elements, if so – please specify them: none


What logo (and/or trademark) do you consider successful in this category of goods or services, and why?


Is the logo being created for the first time or has it existed before and is now being recreated? For the first time