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Company Name: Jolo


Company Activity:

Marketplace for local cargo transportation (like Uber for vans)


Product/Service Description:

Mobile application and web platform for ordering a cargo van with loaders in just a few taps. Transparent fixed prices, verified carriers, instant ordering, payment by card or cash.


Distribution Channels and Sales Geography:

Mobile application (iOS, Android), web platform,

landing page. Geography — Warsaw and suburbs (up to 50 km).

Further expansion to major Polish cities.


Target Audience Profile:

Residents of Warsaw aged 25-40. Also B2B — furniture stores (IKEA, BRW, Leroy

Merlin), e-commerce audience, value

convenience and speed.


Existing or Proposed Positioning:

JOLO — cargo transportation infrastructure. Convenient technological service at the touch of a button. A brand for those who value time and peace of mind.


Closest Competitors:

Local Polish — transport companies. Also Bolt and Uber as model references, but they are not in the cargo segment.


Main Competitive Advantages:

Transparent fixed prices without markups, virtual cash register in the app, automatic invoices, verified carriers, instant ordering in just a few taps, preferential status for regular partners.

What elements should the logo consist of?

  • brand writing and graphic element


What word or phrase will be used in the logo?

Jolo


Should the logo be bilingual or trilingual?

No, only Latin script (universal for Polish, Ukrainian, English markets)


What should be depicted in the logo?

Minimalist graphic accent, without illustrations of vans, cargo, or people.


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)?

For the first time


What should the logo be like?

— simple, concise

— minimalist

— modern

— technological

— dynamic

— image-oriented, status-driven


In what format do you want to receive the source material?

Vector sources.

Raster — PNG (1x, 2x, 3x on a transparent background) and JPG.

Fonts — list of used fonts.