Company Name: Kopiyka (developing for the loyalty program "Kopiyka - Good Neighbors!")
Company's Line of Business: chain of stores
Description of Products/Services:
a wide range of food and
non-food products
Distribution Channels and Sales Geography: a network (more than 100) offline stores - southern Ukraine, mainly Odesa region, online store kopiyka.ua
Target Audience Profile: broad target audience, focusing on women 35+, average income, daily purchases
Existing or Likely Positioning: convenient store near home
Closest Competitors: ATB, Trash, Silpo, and Tavria-V, locally "Obzhora".
Main Competitive Advantages of the Company/Product/Service: accessibility, constant work on improving service
What elements should the logo consist of (remove unnecessary points)?
- from the corporate inscription and graphic element
- separate logo, or addition to the logo "Kopiyka"
What word or phrase will be used in the logo? Good Neighbors!
Should the logo be bilingual or trilingual? no
Does the company have a slogan that needs to be added to the logo? Kopiyka - Good Neighbors!
What should be depicted in the logo? designer's ideas to reflect the meaning
Is the logo being created for the first time or has it existed before and is currently being recreated - rebranding (if rebranding, please add an image of the current logo)?
see additional materials
Please indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):
can be developed as a completely separate logo, or as an addition to the logo "Kopiyka"
Are there preferred main colors? If so, which colors do you prefer?
can use Kopiyka colors or others - at your discretion
What should the logo be like (remove unnecessary points)?
- simple, concise
- minimalistic
- bright
- modern
- abstract (possibly)
Which brand do you consider successful in this category of goods or services, and why?
usually Silpo has a simple modern design
Are there any undesirable elements to use in the logo?
too small
In what format do you wish to receive the output material?
vector format: .ai, .pdf
preview: .jpeg, .png
Please provide any additional information you consider important.
Required elements for the competition:
1) logo or additional elements to the logo considering the existing logo
“Kopiyka” and slogan (Kopiyka - Good Neighbors!)
2) loyalty card designs Neighbor Card (business card format - digital for app and print):
Standard, Discount, Veterans
Further desired collaboration in the following areas:
banners for online advertising and app, POS materials (stickers, informational posters, promotional), bags
website
