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Company Name: Truck Center


Company Activity: Wholesale and retail sale of auto parts for trucks and special equipment.


Product/Service Description: Everything related to trucks and special equipment.  


Distribution Channels and Sales Geography: City of Surgut, as well as the Khanty-Mansi Autonomous Okrug and the Yamalo-Nenets Autonomous Okrug as a whole.


Target Audience Profile: Companies and individual entrepreneurs (IE) with a fleet of trucks (special equipment) or individuals with one or more units. 


Existing or Proposed Positioning: Modern, technological, accessible, prompt, quality. 


Main Competitive Advantages: Everything in one place (auto parts, components, service, sales.)


What elements should the logo consist of? 


  • from a signature and a graphic element


Should the logo be bilingual or trilingual? Logo in Russian language/combination is acceptable


If the company has a slogan or status line that needs to be added to the logo? (ideas are welcome)


What should be depicted in the logo? Possibly an element related to auto parts or freight themes.


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (for rebranding, please add an image of the current logo) For the first time


Are there basic colors or a preferred color scheme? Blue/white


What should the logo be like? 

  • simple, concise
  • bright
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-oriented, status-oriented
  • dynamic
  • modern 
  • technological

In what format do you want to receive the source material? in various


Provide any additional information you consider important.

The logo is needed for a modern center for freight equipment, from which an online store for auto parts and components oriented towards interregional sales will operate.

It should be seen as modern, memorable, respectable, and most importantly, sellable.

Also, it should be universal! Suitable for both the center as a whole and for the trading online platform. And it should not be complicated for the average consumer.

P.S  If my understanding differs from yours, please, everything is in your hands!

We look forward to your options........ 

Wishing everyone good luck! 

Best regards, Alexey.

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