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Company Name: Lud-beet


Company Activity: audio technology, innovations


Product/Service Description: TWS headphones, new model speakers, software solutions.


Distribution Channels and Sales Geography: USA, Europe, Asia


Target Audience Profile: Young people who follow fashion and technology. Cyclists, runners, swimmers. Moms with children. Office workers.


Existing or Proposed Positioning: Innovative 


Closest Competitors: AfterShockz, Mi,  JBL.


Main Competitive Advantages: New sound conduction technology, convenience of continuous use, human safety.


What elements should the logo consist of? brand writing and graphic element


What word or phrase will be used in the logo? Lud-beet


Should the logo be bilingual or trilingual? no


If the company has a slogan or tagline that needs to be added to the logo? no


What should be depicted in the logo? two English letters db,  dB, Lud-Beet.


Are there basic colors or a preferred color scheme? Blue, gray, beetroot, green - can be combined


What should the logo be like?

  • simple, concise
  • minimalistic
  • volumetric elements
  • image-based, status-oriented
  • dynamic
  • modern
  • technological


In what format do you want to receive the source material? Vector, PNG 2000 x 2000

Updates
Update #1

Dear participants, a little clarification regarding the evaluations.

If the work is rejected, it does not mean that the logo is bad; it simply does not suit us for one reason or another. We are considering it 100%. 

Regarding the evaluations, they can change from 2 to 3, 4 and vice versa several times, and this is also normal. Logos are evaluated by several people (a kind of filter), so the evaluations are constantly changing. Anyone can make it to the finals.


More creative logos mean more chances. There is still time to think. Good luck to everyone. Thank you.

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21 March 2020, 18:44