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The main problem is the lack of ideas regarding what the logo should be like. Essentially, we are looking for an idea.

On one hand, we are a large company that operates nationwide, on the other hand, we often used non-standard, animated, cartoonish, and funny moments in marketing.

That is, we want a non-standard logo that will attract attention. 

Not serious, possibly evoking a smile. But at the same time, it should not be childish.

That is, options for strict and banal logos are unlikely to win the competition. We need something that will evoke emotion.



Company name:  soco.com.ua


Company's line of business:  Import and sale of dental products (equipment (microscopes, physiodispensers, endo motors, obturation systems), files for working in root canals)


Description of products/services:  Dental products


Distribution channels and sales geography:  Ukraine. All possible sales options, from social networks to physical stores. 150 direct distributors in Ukraine


Target audience portrait:  dentists.


Existing or proposed positioning:  90% of the market in our segment (products for working in root canals)


Closest competitors:  none


Main competitive advantages:  price/quality


What elements should the logo consist of? 

  • only original corporate writing
  • only a graphic element
  • from corporate writing and a graphic element
  • other (please specify)


What word or phrase will be used in the logo?  

Possibly the website name: soco.com.ua

Should the logo be bilingual or trilingual?  

no

If the company has a slogan or tagline that needs to be added to the logo?  

no

What should be depicted in the logo?  

no ideas.

Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (if rebranding, please add an image of the current logo) 

Rebranding, the logo must be different.

Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).  

no


Are there basic colors or a preferred color scheme?  

no

What should the logo be like? 

  • simple, concise
  • minimalistic
  • bright
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • dynamic
  • modern
  • childish/cartoonish
  • abstract
  • other 


Which brand do you consider successful in this category of goods or services, and why?  

none


In what format do you want to receive the source material?  

vector. And also needed in pdf

Provide any additional information you consider important.  
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