Company Name: Krankin link: www.krankin.ru
Company Activity: retail sale of plumbing
Product/Service Description: Bathtubs, toilets, sinks, faucets, showers, shower corners, cabins, installations, bidets, towel dryers
Target Audience Profile: All people in the world
List the nearest competitors: We have no competitors
Describe the main competitive advantages: Availability, Fast delivery, Good prices, Personal approach to each client, over 15 years in the market
What word or phrase will serve as the logo? We think it will be the word Krankin
Should the logo be bilingual or trilingual? no
If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.
Our team has an idea: "Need a faucet? Krankin.ru". We think we will settle on it. If there are more interesting suggestions, we are ready to listen.
In what format do you want to receive the source materials?
We plan to place the logo on 1. the website 2. our business cards 3. on a Volkswagen Caddy. The formats should be appropriate
Market history (consumer perception of the product, what you would like to move away from or add in the new design): over 15 years selling offline in retail and wholesale, we have been engaged in online for 2 years
Distribution channels and sales geography: We have ambitious plans, we are practically not limited by anything
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): Initially, when creating the project, we envisioned Krankin as the surname of a fictional plumber (Maxim Krankin) - a plumber with a mustache. We even thought that the logo would feature the face of this Maxim. But over time, this idea somehow fell away by itself, as it is very difficult to imagine and visualize, and will it scare people? If there are options, we would be happy to consider them. Now we have another idea: a logo in the form of the word Krankin, where the letter "K" is depicted as some plumbing product: starting from a bathtub to a towel dryer. In any case, we would be happy to consider both the first and second options, and even your third
Base colors: It's hard to say, I think it definitely should be blue, as water. Try to use the colors of the website to make it look harmonious, but at the same time, you can experiment, for example, with red (for example, faucet/pipes where hot and cold water flows). Again, this is at your discretion.
What logo (and/or trademark) do you consider successful in this category of goods or services, and why?
In our plumbing field, I have not yet encountered any super logos.
Is the logo being created for the first time or has it existed before and is currently being recreated? For the first time
