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Company Name:   Trust Invest


Company Activity:  wholesale and retail sale of petroleum products 


Product/Service Description:  sale of diesel fuel, gasoline, bitumen, as well as house construction.


Distribution Channels and Sales Geography:  Kazakhstan


Target Audience Profile:  organization leaders aged 35 and older


Existing or Proposed Positioning:  reliable, stable partner


Closest Competitors:  large gas station networks (Etalon, KazMunayGas, PetroRetail, GazProm, etc.)


Main Competitive Advantages:  individual approach, availability of own oil depot and fuel trucks, fast delivery


What elements should the logo consist of? 

  • from a corporate writing and graphic element


What word or phrase will be used in the logo?  Trust Invest


Should the logo be bilingual or trilingual?  bilingual - Russian (Траст Инвест) and English  (Trust Invest)


If the company has a slogan or status line that needs to be added to the logo?  no


What should be depicted in the logo?  corporate writing in a strict style, as well as a graphic element reflecting the stability and reliability of the company


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? for the first time


Are there basic colors or a preferred color scheme?  no


What should the logo be like? 

  • simple, concise
  • volumetric elements
  • image-oriented, status-oriented
  • dynamic
  • modern
  • technological


What brand do you consider successful in this category of goods or services, and why?  Shell gas stations, Okko, Marco. Attractive appearance, stylish modern design, brand readability.


Are there any undesirable elements for use in the logo?  unreadable font, deviation from banal associations with the direct meaning of the word "Trust" in the realm of handshakes


In what format do you want to receive the source material?  vector image in high quality for further use on the website, business cards, and outdoor advertising, fuel trucks