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Company name: "Barska Brewery"


Business activity: beer production


Product/service description: craft beer


Target audience portrait: women and men over 18 years old


List nearest competitors: none


Describe main competitive advantages: quality, first brewery in the region


What word or phrase will serve as the logo? : Barska Brewery


Should the logo be bilingual or trilingual? : Ukrainian and English


If the company has a slogan or tagline that needs to be added to the logo, please specify it. : none


In what format do you want to receive the source materials?: BMP, GIF, PSD, AI.


Market history (consumer perception of the product, what you would like to move away from or add in the new design): the enterprise is new


Existing or proposed positioning: high quality at an average price


Distribution channels and sales geography: self-distribution. Sales in stores, supermarkets, pubs, and specialized beer shops.


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): connection to the city of Bar (Vinnytsia region, Ukraine), its history and symbolism. Character - modern and simple.


Associative characteristics most suitable for the logo: malt, hops, barrel, city, glass, water, beard.


Basic colors: no preferences.


Are there any undesirable elements, if so, please specify them: none


What logo (and/or trademark) do you consider successful in this category of goods or services, and why? : the logo of Lviv Brewery "Pravda", bright, memorable, modern, and simple.


Is the logo being created for the first time or has it existed before and is now being recreated? : being created for the first time

Updates
Update #1

Thank you very much to everyone for their work! And thanks to the resource that can bring together such talented people. The choice will be very difficult. The result will be on Thursday after 10:00 PM.

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3 February 2016, 9:10
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