Company Name: LLC «ZOKKO-UKRAINE»
Company Activity:
Wood processing. Production of modern wooden products, possibly combined with metal, glass, and other materials.
Product/Service Description:
Main directions:
-modern retail equipment
-wooden furniture
-furniture and goods for HoReCa, wooden tableware for cafes/restaurants
-promo/advertising and corporate wooden products, wooden packaging
-custom-made products according to individual technical specifications.
Mostly, this is a B2B market.
Target Audience Profile:
The target audience is broad due to the wide range of products.
Currently, the Company collaborates with corporate clients, for the domestic market and for export (Europe). However, in the future, there is a possibility of selling home furniture at retail.
Predominant clients: hypermarkets, gastro and wine shops, health food stores, cafes-restaurants, advertising agencies as a link to a wide range of consumers of various activities, but using certain wooden products to sell their goods/provide their services, packaging, or promotion.
All clients are united by a desire for naturalness, novelty, reliability, and in some cases, technological advancement.
List the nearest competitors:
Retail Equipment:
http://ru.modern-expo.com/products/stellazhi-torgovye/
http://www.rasec.com.ua/accordions/view/stellazhnoe_oborudovanie_prikassovaya_zona
https://kredo-service.com/portfolio/
https://www.loft-zone.com/product-category/torgovoe-oborudovanie/
http://solve.expert/
Packaging:
https://www.time2wood.com/
https://www.tatev.com.ua/
http://uruniversal.com.ua/ru/yashchiki/podarochnaya-upakovka.html
https://dominos.com.ua/
http://www.sheenwood.com.ua/catalog/category1.html
HoReCa, furniture:
https://woodwerk.com/ru/
https://www.cube44.com.ua/
http://woodzana.com.ua/
https://www.loftfurniture.net/
http://woodcore.com.ua
http://mon-bon.net/
Describe the main competitive advantages:
- modern quality products
- all current design trends, innovation
- eco-friendliness, naturalness
- uniqueness, non-mass production
- comprehensive approach: a wide range of products and services is provided for equipping retail chains or cafes/restaurants
- flexibility, convenience of cooperation
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What word or phrase will serve as the logo?
ZOKKO
Should the logo be bilingual or trilingual?
No, the logo is monolingual – Latin script, non-translatable.
If the company has a slogan or status line that needs to be added to the logo, please specify it.
Wood.Art.Solidity.
In what format do you want to receive the source materials?
Vector format.
Market history (consumer perception of the product, what you would like to move away from or add in the new design):
The logo should be universal, looking equally good on retail equipment, furniture, company documents, work vehicles, work clothing of production staff, and more.
Existing or proposed positioning:
Comprehensive support for the B2B segment with modern wooden solutions.
Modern wooden solutions for your business.
Unique wooden projects for your business.
Distribution channels and sales geography: Ukraine, Europe.
Single-level channel.
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):
Unity of wood and art, craftsmanship, solidity and innovation, reliability.
Substantiality, modernity, naturalness.
Associative characteristics most suitable for the logo:
See above
Basic colors:
Black. Other colors, if needed – open to selection.
Are there any undesirable elements, if so, please specify them:
All associations with wood – trees, cuts, tree rings, saws, and other clichés that are common in the stock. There are many logos in wood processing that have a similar focus.
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What logo (and/or trademark) do you consider successful in this category of goods or services, and why?
We find it difficult to answer.
Is the logo being created for the first time or has it existed before and is now being recreated? It existed as a symbol, a makeshift logo. It is currently being recreated.
