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Company Name: ELLER 


Business Activity /Products and Services Description:    

1. Paving Slab Production Plant. The latest enterprise for the production of small concrete products using the vibropress method. The modern automated line allows for the production of high-class products with various surface treatments – paving slabs and paving elements, gutters and curbstones, fencing elements, stone for interior partitions, etc.

2. Plant for the production of commercial concrete and mortars. Modern construction widely uses various types of concrete. The following structures are made from this cement-containing material:

  • foundations;
  • monolithic construction;
  • pouring of industrial floors and screeds;
  • installation of bases for fences and barriers;
  • hydrotechnical construction.


Target Audience:

  • Wholesale – construction and engineering (design) firms, trading organizations (building materials)
  • Retail – individual construction


Brief Information on Typical Clients:

  • geographic – Central Federal District, Tula and Tula Region
  • demographic – 25-50, gender – any.
  • social class (for retail sales) – middle, upper middle


Closest Competitors:  

For vibropressed products:


Positioning of the Company's Products or Services:

Modern (innovative), classic


Idea and Ethics of the Logo (Associations): 

Quality, speed of execution, reliability, durability, leadership, technology, trust


Elements of the Logo Composition  

  • from original corporate writing
  • from corporate writing and graphic element


What word or phrase will be used in the logo? 

ELLER 


Should the logo be bilingual or trilingual?  

NO


The logo is being created for the first time!


Are there basic colors or a preferred color scheme?  

Classic colors of construction equipment: yellow (Komatsu, Caterpillar), orange (Hitachi), gray (the color of concrete, mortar, etc.), black 


What should the logo be like? 

  • simple, concise
  • minimalistic
  • image-oriented, status-oriented
  • modern
  • technological