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Company Name: RECRENTAL http://recrental.com.ua/


Company Activity: equipment rental for television/video/film shooting


Product/Service Description: rental of cameras/lenses/audio recording/special equipment for video creation


Distribution Channels and Sales Geography: social networks/Ukraine/Kiev


Target Audience Profile: production studios, operators, sound engineers


Existing or Proposed Positioning: comprehensive support for the shooting process


Closest Competitors: 


Main Competitive Advantages:

  • 24/7 service
  • average and below average prices in the market
  • flexible discount system and loyalty programs for regular customers


What elements should the logo consist of?

from the brand writing and graphic element (brand writing - full logo, graphic element for use as avatars in social networks)


What word or phrase will be used in the logo? RECRENTAL


Should the logo be bilingual or trilingual? No


If the company has a slogan or tagline that needs to be added to the logo? 

yes/ red point of view/ adding is not mandatory


What should be depicted in the logo?

it is necessary to preserve the corporate colors: red/black/white and a red dot in any form


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

imageimage

Above are the short and full logos existing today


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).

it is necessary to preserve the corporate colors: red/black/white and a red dot in any form


Are there basic colors or a preferred color scheme? red/black/white


What should the logo be like?

  • simple, concise
  • minimalistic
  • modern


What brand do you consider successful in this category of goods or services, and why?

I have not seen successful examples in this category. 


Are there any undesirable elements for use in the logo?

Elements that are present in the logos of the competitors mentioned above.


In what format do you want to receive the source material?

Ai+JPG + a version with inverted colors so that it can be placed on a white/black background