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Title:  Club Chez Michelle


Type of Activity:  elite men's club in Berlin.


Service Description:  table dance, exciting parties, spicy shows, variety, high level of service and beautiful girls.


Distribution Channels and Sales Geography:  company website, printed materials, social media.


Target Audience Profile:  men aged 18 to 85, young people or adults, residents of Berlin, Germany or visitors to the capital.


Existing or Proposed Positioning:  elite men's club in Berlin.


Closest Competitors:  no examples


Main Competitive Advantages:  elite club, exciting program, high level of service, the very first club in Berlin, historical location in the very center of the capital.


What elements should the logo consist of? 

  • from the brand writing and graphic element 


What word or phrase will be used in the logo?  Club Chez Michelle   (as an addition exclusive gentlemen's club)


Should the logo be bilingual or trilingual?  No, the international version – one.


If the company has a slogan or status line that needs to be added to the logo?  yes, please, exclusive gentlemen's club


What should be depicted in the logo?  

redesign of the logo. The client's wish for the new logo: overall recognition of the inscription/similarity with the inscription Chez Michelle. The logo should be  refined, a redesign is required, but recognition with the old one should be traced.


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? redesign, see the old logo below.


Please indicate if it is necessary to maintain continuity of the logo (features of the previous one are recognizable in the new one).  yes, please


Are there basic colors or a preferred color scheme?  Dark color scheme, plus gold or silver color (client's wish)


What should the logo be like? 

  • simple, concise
  • image-based, status-oriented
  • modern
  • masculine


In what format do you want to receive the source material?   illustrator
Updates
Update #1

Dear contest participants, I thank you all in advance for your works! Please, the evaluation of the works/feedback on your works, if required - will be carried out closer to the evening of each day or in the evening.  If you have urgent questions or clarifications, it is better to write on messengers. Telegram or Viber +49 176 813 18649

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5 July 2021, 13:29
Update #2

I also found what was previously with the client. In response to the question about which colors the client likes more... imageimageimage


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5 July 2021, 13:42
Update #3

Let's start from 

Chez Michelle name

exclusive gentlemen's club addition...really a tautology...

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5 July 2021, 14:20
Update #4

Thank you to all the designers for the submitted works!

Guys with five stars, thank you doubly... I had a lot of fun looking at and admiring your amazing works!!!

A little explanation – 5 stars were awarded not only for whether the work was liked or not, but also for how the designer reflected the client's wishes when developing the logo.

So if you have 4 or 3 stars, I apologize, I did not mean to offend you, it does not mean that your design is bad or that you did not create something beautiful... It means that your interpretation of the client's wishes did not quite align.

I am very glad that the final decision on the competition is made by our client, not me. It would be very difficult for me to decide and make a choice among such beauty!

The final decision on the competition will be made in the coming days. We were supposed to meet yesterday-today, but the client got sick. Therefore, there may be a 1-2 day delay.



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9 July 2021, 11:17
Update #5

Dear participants of the competition, thank you all for participating in our project.

By the Client's choice, only three works remain, which in his opinion are suitable for him as the future logo of the club. All others were rejected. From the three works, he will decide in favor of one more. It may be necessary to make a couple of small adjustments. The works that I rated 5 points I really liked, it's a pity that the Client decided otherwise. If you are interested in collaboration on personal design projects, and not just participating in the competition, please send me your price lists in a private message.

Once again, thank you and sorry:)

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13 July 2021, 15:42
Applications2