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Company Name:  Domna


Company Activity:  Heating equipment using pellets. Pellet burners, pellet boilers, pellet bunkers, modular boiler houses. Possibly other heating technology in the future that does not require the use of natural gas or electricity.


Product/Service Category Description:  Pellet burners, pellet boilers, pellet bunkers, modular boiler houses.


Distribution Channels and Sales Geography:  Sales through an online store, sales through specialized online and offline dealer stores, sales through organizations engaged in the installation and repair of heating equipment. Geography: Ukraine, Poland, Romania, Baltic countries.


Target Audience Portrait:  Bakeries, Industrial companies, Schools, Apartment buildings, Residential complexes, Gyms, Cottages, Private houses.


Existing or Expected Positioning:  An innovative company offering affordable and quality alternative heating systems.


Closest Competitors:  Kvit, Marten, Altep, Beeterm, PellasX, Kipi, Wortex


Main Competitive Advantages of the Company:  Price, Innovation, Unconventional appearance, Quality support, constant availability of products in stock.

What elements should the logo consist of? 

  • from a corporate inscription and a graphic element


What word or phrase will be used in the logo? 

 For the logo, it is more likely to use a stylized image of the first letter D or the full name.


Should the logo be bilingual or trilingual? 

No, only a version in Latin.


Does the company have a slogan that needs to be added to the logo? 

No


What should be depicted in the logo? 

There are no strict wishes, there is an idea about a stylized letter D with flames, but it is absolutely not necessary to adhere to this, it will not affect the victory in the competition.


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)?

The logo for this project is being created for the first time


Are there desired main colors, or which colors do you prefer? 

No

What should the logo be like? 

  • simple, concise
  • minimalistic
  • bright
  • dynamic
  • modern
  • technological


Which brand do you consider successful in this category of goods or services, and why? 

-


Are there any undesirable elements to be used in the logo? 

No

What image of the company should be conveyed through the corporate style? 

  • evolution, development, uplift;
  • dynamics, moving forward
  • modernity, innovation


For which media should the corporate style be developed? 

  • business card (corporate)
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for printed and outdoor advertising
  • badge
  • notepad
  • pen/pencil
  • table flag
  • mug/glass
  • Corporate clothing (workwear, vest, t-shirt, cap)