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Company Name: HeldinTrans


Company Activity: organization of relocations in Berlin or Germany


Description of Products/Services: apartment relocations, office relocations, warehouse or private house relocations.


Distribution Channels and Sales Geography: company website, printed materials, social media


Target Audience Profile: men/women aged 25 to 65, young people or adults who are changing their place of residence.


Existing or Proposed Positioning: a company that offers services for organizing and conducting relocations. Possible urgent relocations or pre-planned ones. Quality, without delays or unpleasant surprises.


Closest Competitors: 

  • berlinerumzuege.de
  • eurobest-umzuege.de
  • umzug-berlin.de


Main Competitive Advantages: quality, reliability


What elements should the logo consist of? corporate writing and a graphic element


What word or phrase will be used in the logo? HeldinTrans - in German, Heldin means hero, Trans is short for transport.


Wish regarding the graphic element of the logo: it can be a symbol of a hero, an element symbolizing relocation, or symbolizing transportation.


Should the logo be bilingual or trilingual? no


If the company has a slogan or tagline that needs to be added to the logo? yes, please, "umzüge europaweit" as an addition to the logo describing the service


Are there basic colors or a preferred color scheme? yes, basic colors: blue, which can be found at the link http://joxi.ru/nAyLnR9hgaQx42 the second - at your discretion


What should the logo be like?

  • simple, concise
  • bright
  • three-dimensional elements
  • carefully drawn images with detailed small elements, etc.
  • image-based, status-oriented
  • dynamic
  • modern


Are there any undesirable elements to be used in the logo? do not use clichéd graphics of trucks that are used in every fifth logo. The image of a truck is acceptable, but not those that are commonly used. No globes or earth spheres.


In what format do you want to receive the source material? illustrator


Provide any additional information you consider important.

for all clarifying questions via Viber or Telegram + 49 176 813 18 649 

Updates
Update #1

Dear designers, 

a small clarification, please,  do not use animals, lightning, or stars in the graphic element

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1 April 2019, 15:21