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Company Name:  Koblevo Travel


Company Activity:  Tourist recreation on the Black Sea coast, providing information services to tourists, excursions, accommodation booking, food delivery


Description of Product / Service Categories:  Booking,  Excursions, Sea Entertainment, Tourist Information Support, food delivery


Distribution Channels and Sales Geography:  internet, outdoor advertising, radio, 


Target Audience Portrait:  Mothers with children, Young families, Elderly people, Young couples, Students, 


Existing or Proposed Positioning:  official resort website, booking, information center


Closest Competitors:  Booking/, Hotels 24,/ 


Main Competitive Advantages of the Company:  We are directly located on the resort's coast. 


What elements should the logo consist of?


  • from a corporate writing and graphic element
  • other (please specify)


What word or phrase will be used in the logo?  / needs to be done with and without the slogan
It's reliable | 


Should the logo be bilingual or trilingual?  KOBLEVO TRAVEL


If the company has a slogan or status line that needs to be added to the logo?  -


What should be depicted in the logo?  Lion, sea, sand, 


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding) It exists now, I am attaching it below


Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one).  such an option is possible


Are there basic colors or a preferred color scheme?  Black, yellow is an option if desired. But we are ready to consider fresh ideas


What should the logo be like? 


  • minimalistic
  • bright
  • three-dimensional elements
  • carefully drawn images with detailing of small details, etc.
  • image-based, status-oriented
  • dynamic
  • modern


What brand do you consider successful in this category of goods or services, and why?  -


Are there any undesirable elements for use in the logo?  starfish, shells, palm trees


What image of the company should be conveyed through the corporate identity? 

  • strength, stability of the company
  • solidity, respectability
  • synthesis, alliance of companies, coalition
  • evolution, development, ascent
  • dynamics, forward movement, drive
  • modernity, innovativeness


For which media should the corporate identity be developed? 

  • business card (corporate)
  • letterhead
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • desktop flag
  • mug / glass


In what format do you want to receive the source material?
Vector, Tiff, Png


Provide any additional information you consider important.  

Young developing company. Need to approach creatively and at the same time solidly. We look forward to proposals
Applications1