Company Name: Zoriana
Company Activity: sewing exclusive branded leather bags
Product/Service Description: bags in a single exclusive copy made of high-quality material inside (100% silk) and high-grade leather outside. All bags are hand-painted by artists using our technology. Such bags, in addition to the highest quality of work, have their uniqueness and are not repeated anywhere.
Target Audience Portrait: All women who value their uniqueness and individuality in choosing accessories (bags).
List the nearest competitors: Probably Louis Vuitton, Gucci, etc., although it's not quite like that. No one paints bags like we do. Even well-known brands do not use natural silk inside!!! That is, we are entering the market with a unique product.
Describe the main competitive advantages: silk inside. Highest quality leather, painting by artists using a patented technology that withstands frost, slush, dampness, heat, etc.
What word or phrase will serve as the logo? The company name and, accordingly, the brand line will be the word Zoriana. But we will not always and not on all bags write the word Zoriana. Just like Louis Vuitton sometimes writes the brand name on some bags and sometimes uses its trademark (logo) that resembles the brand. We also need to create a logo (SIGN!!!) without the word Zoriana that will remind us of our brand Zoriana.
In what format do you want to receive the source materials? Logo (SIGN!) (.png, .psd, .pdf, .ai) in several color solutions.
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): We need to create a logo (SIGN!!!) without the word Zoriana that will remind us of our brand Zoriana.
Are there any undesirable elements, if so – specify them: The logo should not fully write the word Zoriana, as we write it on some bags without the logo (sign).
Which logo (and/or trademark) do you consider successful in this category of goods or services, and why? Louis Vuitton, Gucci, as they sometimes write the brand name without the sign on some bags, and on others, there is just the brand sign.
Is the logo being created for the first time or has it existed before and is now being recreated? There is a logo for the company itself, but it is not suitable for the line of bags.
