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For an engineering startup company, a logo + business card needs to be created.

Company name:

VE

Description of products/services:

  • creation of robotic technology, drones, and small passenger aircraft
  • custom engineering work
  • creation of design and technological documentation
  • technical solutions for aviation and water transport
  • patents

Target audience portrait:

  • Transport companies
  • Farms
  • Private use of technology
  • Aeroclubs

List the nearest competitors:

http://cessna.txtav.com/

http://www.gulfstream.com/

Describe the main competitive advantages:

New robotic technology, drones, and small passenger aircraft

What word or phrase will be the logo?

VE

Should the logo be bilingual or trilingual?

English

If the company has a slogan or tagline that needs to be added to the logo, please specify it.

Demand responsive transport

In what format do you want to receive the source materials?

PDF, JPG + source files, dpi 300. working with layers.

What elements should the logo consist of? 

  • From a corporate writing and graphic element

Type of presentation: 

  • Simplicity, conciseness
  • Three-dimensional elements
  • Carefully drawn images with detailing of small elements, etc.
  • Abstraction

Distribution channels and sales geography:

International

Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

  • transport, technology, accessibility
  • modernity, innovation
  • dynamics, moving forward, drive

Associative characteristics most suitable for the logo:

Transport, Aviation, Technology, Innovations, Startup

Base colors:

White background color of the business card, all other colors are your suggestions.

Is the logo being created for the first time or has it existed before and is currently being recreated?

Old logo in the file Viator_Znak_Logo.psd - not mandatory to use

It is necessary to develop:

  • Logo
  • Business card + fonts

Be sure to review the attached files!

After the competition ends, we hope for further cooperation in creating the company's catalog.
Updates
Update #1

Attached files are for reference only!

Please do not use images from the attached files

also do not take the palette and color scheme from the attached images as an example.

You can use the old logo from the file Viator_Znak_Logo.psd, but it is not mandatory.

A completely new logo design is required.


The image of the company that should be conveyed through the corporate style:

  • strength, stability of the company,
  • some conservatism;
  • solidity, respectability,
  • elitism;
  • transport, technology, accessibility
  • modernity, innovation
  • dynamics, moving forward, drive
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20 June 2017, 10:53
Update #2

*cargo-passenger 

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20 June 2017, 16:47
Update #3

From the words "VE"

Emphasize "ENGINEERING", show the areas of the company's activities:

  • creation of robotic technology, drones, and small passenger aircraft
  • custom engineering work
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21 June 2017, 19:31
Update #5

Please do not suggest a logo with the letter V or VE.

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22 June 2017, 17:52
Update #6

Dear contestants,

due to inflated expectations and the lack of interesting proposals,

it has been decided to open the works. I hope for interesting proposals!

Logos that use the text VE as a place for the logo/image/texture are welcome with 

a focus on technique, speed, transportation.

For example:


image


only in the picture it breaks apart, but we consolidate:

the consolidation of available transportation.

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23 June 2017, 17:06
Update #7

texture:

image







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23 June 2017, 17:13
Update #8

image


image

23 June 2017, 17:14