Mockups for the billboard campaign of a private clinic

It is necessary to create a set of two layouts for billboards "teaser-pleaser". The idea is to show the expertise of surgery at Medibor on the teaser, and the emotion - the joy of recovery, a healthy life on the pleaser.

Company name:  Medibor

Company's field of activity:  a network of private clinics in Zhytomyr

Description of products/services:  The network includes: women's health center, eye microsurgery center, private surgical hospital, children's clinic, adult clinic, aesthetic medicine center. A complete list of services can be found at the link.

Distribution channels and sales geography:  Billboards in Zhytomyr, townships and district centers in Zhytomyr region

Target audience portrait:  Men and women aged 35 and older. The advertising message and visuals should be understandable for the older age group.

Existing or proposed positioning:  Leader in the field of private surgery and medicine in Zhytomyr, Zhytomyr region

Closest competitors:  Asclepius, Healing

Main competitive advantages of the company: 

• Top specialists work at Medibor
• The most modern high-tech equipment
• The widest range of medical services (from pregnancy management to cancer surgeries)
• Compliance with international standards in diagnostics and treatment
• More than 15 years of impeccable reputation

Promoted object (company, product category, product, service), its description: 

General surgery. The areas of work of the Medibor surgical hospital: General surgery; Orthopedics; Gynecology; Phlebology; Vascular surgery; Oncology; Laparoscopy; Plastic surgery; Otolaryngology; Proctology; Endoscopy. 

Competitive advantages (advertised properties/characteristics) of the promoted object: 

• More than 10,000 surgeries, including complex ones (under a microscope, with X-ray control, replacement of skull elements with titanium elements printed on a 3D printer).
• The best specialists in the region, in some areas - in Ukraine.
• The most modern high-tech equipment that enhances the quality of surgical interventions.
• Comprehensiveness (from diagnostics to rehabilitation)

What should be depicted on the billboard? 

Visuals: photographs of doctors in surgical attire, macro images of medical instruments/equipment, a photograph of a happy and healthy family. Photos should be original or from stock (paid), not synthetic, conveying the emotion of recovery and confidence in the future, joy of a healthy life, high quality, and with proper lighting.

What style should the design be executed in?

• strict
• authoritative
• modern

Modern design, without elements that distract attention. Focus on the visual and the textual element. The visual should duplicate/supplement the textual element in meaning.

Should there be any time limitations (promotion) on the billboard? 

no

Do you have a corporate style, logo? (attach) 

https://drive.google.com/drive/folders/1wrtHjTxxeqrSC6Xz_mLlAQNvw-z550x-?usp=share_link (brand book)

https://drive.google.com/file/d/1gpQJMNSdcnGrPYaj1LB78fJZuzqXlyBP/view?usp=share_link (own photos)

Are there any mandatory graphic or textual elements? (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format) 

Logo, phone number, disclaimer about self-medication

Where will the billboard be placed (adjacency of objects)? 

Wide geography

Provide any additional information you consider important. 

Message.

«Medibor» – expert surgical assistance.

Expertise through new technologies, modern knowledge, and many years of successful experience. To convey the message, textual elements can be used, but no more than 6 words.

Ideas and discussions are welcome!