For which object is the design ordered within this competition?
Subject design of teenage case furniture "FUTURE".
Company name:
Furniture Company "STERH".
Company's area of activity:
Production of case furniture.
Distribution channels and sales geography:
Network of branded showrooms "STERH", Kyiv.
Target audience portrait:
Our target audience is - "Teenagers".
The age category "teenagers" includes kids aged 10 to 19: no longer children, but not yet adults. That is why it is so interesting and not easy to design a room for a teenager, when a young man or woman is already striving to become an adult, but childhood mischief is still close to them. When creating an interior for a teenager, it should be taken into account that the space should not be boring and monotonous, so striking accents should be used, thanks to which the growing child will be proud of their room.
Existing or proposed positioning:
"MUST HAVE".
A general design concept is needed for three items:
- Wardrobe;
- Desk;
- Chest of drawers.
Style of the design item:
- Elements of eco-style;
- Youthful;
- Extraordinary.
Design object in detail:
- material: Particleboard, MDF;
- exact dimensions: wardrobe (90/195/50); desk (130/84/55); chest of drawers (90/100/40);
- colors and shades: bright palette with splashes of monochrome or neutral shades; gold and copper; as well as elements of trendy prints and patterns (polka dots, stripes, chevrons, graphic flowers, ombre effect, which, with the right approach, will be appropriate in both a girl's and a boy's interior);
- special technical requirements: the use of flat curved elements, if it fits into the design concept – is encouraged.
What should not be used when developing the design of the item:
- Acrylic and its elements;
- Natural wood and its elements;
- HPL;
- Metal and its elements.
In what format should the source files be provided:
- tiff;
- jpg/png;
- psd;
- pdf – technical specifications.
