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I will be brief and to the point, without unnecessary "water".  It is necessary to create a minimalist logo for the word RUPOR considering the following requirements:

1. It is necessary to use the brand spelling of the word + a horn (as a graphic element) integrated into the word or the word on the silhouette/background of the horn.

2. A minimalist readable font for the brand spelling.

3. No meaningless images ABOVE or TO THE LEFT of the word. 

4. An image in 2D, more in the style of an icon than a graphic picture.

5. Color does not matter, a maximum of two colors, but the thickness of the lines is important for maximum readability. 


Ideal examples:

imageimageimageimage


The following options are how "not to do" it! 


No illustrations separate from the brand spelling of the word (but the horn can be used as a background transitioning into the word)

image


No unnecessary elements

image


No complex graphics

image


Updates
Update #1
11 April 2024, 16:58
Update #2

5. We recommend writing the word without variations in height (Rupor), but all at the same height (RUPOR or rupor)

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11 April 2024, 17:19
Update #3

7. Example of maximum readability, text thickness, simplicity/concisiveness, and the combination of a word with a silhouette.

image


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11 April 2024, 17:34
Update #4

8. An important design feature is the overall monotony of the "boldness" of the image. Options where text of one thickness is connected with thicker (bold) graphics/lines are not suitable. In some cases, this is controlled by color.


9. Refer to point #7 a couple more times. 

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11 April 2024, 19:31
Update #5

We are pleased with the progress of those developers who analyze and draw conclusions (and also read the assignment carefully). We would like to add that the most overlooked detail is not to do it in 3D, everything must be strictly in 2D! The second major problem is the very large height difference in the image (right/left side). Considering the silhouette of the horn, there will be a difference, but without fanaticism, which makes the overall design more "childish."  Third, the readability of the word should be easy. Also, anything that is almost indistinguishable from our guiding example (point 7) will not receive any evaluation. 

One day before the deadline, we will select the 3 best works from the top ones.  You can either improve them, or... (hoping that the competitors' works do not win). In any case, thank you all!

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12 April 2024, 19:38
Update #6

For the balance, 4 best developments were selected. Two works in word design, two in silhouette design. Considering all nuances, silhouette is more suitable.  Now it's the final stretch for selecting the winner or improving the selected works. 

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15 April 2024, 5:56