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Company Name:

Socially-oriented platform Yu


Company Activity:

Technological integrator youth-business-government


Description of product/service categories:

Payment system with a powerful loyalty program (increased discounts)


Distribution channels and sales geography:

Mobile application, social networks, Republic of Belarus


Target audience portrait:

Advanced young person or girl aged 14-40


Existing or proposed positioning:

 youth platform Yu - from the words youth, youth, you


Closest competitors:

Social networks


Main competitive advantages of the company:

Improved loyalty program, increased discounts 


What elements should the logo consist of? 

  • only from a graphic element — unique outline of the letter Yu


What word or phrase will be used in the logo?

youth platform  


Should the logo be bilingual or trilingual?

Russian letter Yu.  but an English version is needed


If the company has a slogan or status line that needs to be added to the logo?

not yet, suggestions are welcome


What should be depicted in the logo?

Yu


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? 

For the first time


Are there basic colors or a preferred color scheme?

no


What should the logo be like? 

  • simple, concise
  • minimalistic
  • image-based, status-oriented
  • dynamic
  • modern
  • abstract
  • technological
  • simple, memorable, unique
  • youthful


Are there undesirable elements for use in the logo?

small details are inappropriate, brightness and rainbow are unacceptable


What image of the company should be conveyed through the corporate identity?

  • synthesis, alliance of companies, coalition
  • evolution, development, ascent
  • dynamics, forward movement, drive
  • modernity, innovativeness


What media should the corporate identity be developed for? 

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • desktop flag
  • mug / glass
  • T-shirt, cap
  • badge


In what format do you want to receive the source material?

PSD


see details in the attachment
Updates
Update #1

Please try to show the logo both separately and with a subtitle (any one that you consider suitable)

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12 July 2019, 0:11
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