What scenario needs to be developed for the competition?
Write a script for a promotional video for a free classifieds board
Goal of the video:
Attract new visitors to the platform megatree.ua
Duration of the full version (minutes, seconds):
60 seconds
A storyboard is needed for the script (for the video):
- preferably outline the correspondence between video and sound with approximate timing of scenes
Type of video:
Technique for the video:
Graphic video with 2D animation
Genre of the video:
narration, gaming
Tone of address:
humor, pathos, narration
Where the video is planned to be placed:
Television, internet
The client should visit the site to post a free ad with us because it is very convenient to do so and their product will be sold in the shortest possible time
There is a hidden message in the product:
there are many unnecessary things in the world, but on our site they get a second life, which is why the videos are styled in Recycling, meaning the theme is nature, rebirth, and ecology
Highlight one main idea (USP) that the video should convey:
Things have value, but it's better when things are sold and turned into money
Target audience of listeners (gender, age, social status):
Middle class men and women aged up to 35 years
Advantages of your products or services over competitors:
bright colorful design and convenient UI
What materials can you provide (photos, videos, audio) if you want them to be in the script:
I will provide illustrations as a storyboard immediately after forming the main storyline
Estimated budget for the production of the video (needed to limit the creative imagination of the author. For example, for the video - is there a plan to involve celebrities, filming on the Moon, etc.):
$2000
What existing videos, including those from other brands, do you like/dislike? and why?
We have already chosen this https://www.behance.net/salmanDesign. animator He will make the video in the same style as all his works.
Particularly noteworthy are these videos
1) https://www.behance.net/gallery/106849553/one-million-minutes-of-view-Motion-Video
2) https://www.youtube.com/watch?v=iTjNcFRYxzk
3)https://www.youtube.com/watch?v=b2l4zTS8lPg
4)https://www.youtube.com/watch?v=GxYkw5W3kGw
5)https://www.behance.net/gallery/90053349/BantaMotion-Video
6)https://www.behance.net/gallery/83789119/Al-Rahma-Eid-Al-Adha-Motion-Video
Proposed plot (absolutely does not claim to be complete and in no way distracts from you expressing your own imagination fundamentally different from the proposed plot)
A girl (young woman - the girl clearly has wide hips like the one rushing into the elevator in video #4) wakes up to put the kettle on like in video #1 and next to the kettle, she places a pot with a small sprout on the table/shelf (similar shots can also be seen after the kettle shots, but in that video it is a glass with tea - let's imagine it is a neat pot)
She waters it from a cup or an elegant pitcher with water
The sprout quickly grows into a tree, a leaf breaks off, flies out the window (in video #2 there are similar shots of the leaf's journey through the city past windmills (great shots, just take them and transfer them to our video - especially the windmills as they somewhat characterize the hidden message of our product)) The average storyline is absent in imagination.
In the end, the leaf arrives and settles among other falling leaves from a powerful ancient tree, In a close-up of the arriving leaf, it is seen how it smoothly transforms into a 100 Euro bill at the moment of landing. At the same time, it is noticeable how lonely leaves also fall from the ancient tree A passing guy happily picks up the bill and puts it in his pocket (the guy should be slightly funny and long-legged like the main character from video #4) and continues his joyful walk down the city street. Continue the storyline and bring it to some logical conclusion brightly and emotionally (maybe with humor) ending on a positive shot from video #1, where the numbers make up a million (can be played as a million users, or a million things) The voiceover should sound in a positively narrative manner as in video #2, as well as in video #3 The video welcomes the appearance of ultra-modern UI elements with similar sounds as in video #3.
P.S. In video #5, I like how the chair turns into a sofa and the flower moves when the worker sits at the table, as well as how coins fall. In video #6, interesting plants - a flower, a branch with buds, and a leaf flying
Mandatory elements (company name, addresses, phone numbers, jingle, logo, slogan, etc., that must be heard or present in the video): www.megatree.ua
Language of the video: Ukrainian, English.
P.S. The basis of this competition is the continuation of the plot and its climax as well as the voiceover selling text narration smoothly leading to the climax - the slogan.
The winning participant of the competition is offered further work with the designer to create illustrations that are thorough and reflect the character of the video for detailed storyboarding.
