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Draw 3 labels-stickers for the packaging of grain coffee in A7 format, 74mm.*105mm. 

Two things need to be done:

  • Brand-subbrand. A simple inscription is needed, the font must be sans-serif, the rest is up to your discretion, only  Latin letters in large bold font «CAPIATTO». At the bottom, slightly less prominent letters on a black background «Forte», on a red background «Espresso» and on a yellow background «Gusto»


  • Coffee characteristics. It needs to be illustrated with a picture and an inscription in Latin: the ratio of Arabica and Robusta, strength and degree of roasting. If it is roasting, a person should understand that this is a roasting icon, not just an unclear sign. It needs to be illustrated, that is, if it is strength, draw beans with numbers inside and a color contrast from light to dark, also «degree of roasting» contrast from light to dark, with a mandatory highlighted number that will indicate the degree of roasting. There should also be words in a very thin font: mild, strong, light, dark and with slightly  larger font words arabica, robusta but not too large so that it does not stand out against the general background, the main word «CAPIATTO». 


  • Characteristics for packaging with black color
  • Forte:
  • Blend ratio: arabica 20% robusta 80%
  • Fortress strength: mild -1-2-3-4-5-6-7- strong
  • Roast degree: light -0-0-0-0-0-6-0 dark


  • Characteristics for packaging with red color
  • Espresso:
  • Blend ratio: arabica 60% robusta 40%
  • Fortress strength: mild -1-2-3-4-5-6-7- strong
  • Roast degree: light -0-0-0-0-5-0-0 dark


  • Characteristics for packaging with yellow color
  • Gusto:
  • Blend ratio: arabica 100%
  • Fortress strength: mild -1-2-3-4-5-6-7- strong
  • Roast degree: light -0-0-0-0-5-0-0 dark


There should be 3 labels with three different colors, different characteristics, and different sub-brands, the rest is up to your discretion. All in vector format.


For which product do you need to develop packaging?  

Grain coffee


Product description for which packaging is being developed:  

Freshly roasted coffee beans


Company's line of business:  

coffee sales


Distribution channels and sales geography:  

Ukraine


Closest competitors:  

Gimoka


Brand name on the packaging:  

CAPIATTO


Product price segment:  

low


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  for the first time


Formulate the main task of the packaging design:  

readability of the brand and clarity of characteristics


Style in which the packaging should be made:  

loft


Basic colors: 

 black, red, and yellow


In what format do you want to receive the source material?  

Vector format
Updates
Update #1

Packaging for coffee.

image 


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26 March 2021, 20:47
Update #2

It is not necessary to arrange the blocks with characteristics horizontally; you can do it vertically as you wish. The main thing is the readability and clarity of the characteristics.

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28 March 2021, 8:02
Update #3

The problem with most "gray" label options, I sketched two variants with descriptions and block placements, how I see it, I will answer all questions.

image


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28 March 2021, 22:53
Update #4

The mistake that almost all participants make:

  1. The text "BLEND", "FORTRESS", and "ROAST" should always be smaller than the icons "roasting and strength" (bean and flame); the client always looks at the icon first, and if it's unclear, they start reading. The icon should be larger, and the text smaller.
  2. It is better to include the number in the icon itself (bean and flame), and the required number with the icon should be either larger or somehow highlighted against the general background.
  3. Among the characteristics, the ratio of Arabica to Robusta is the main thing for the client; it should always be the first block at the top or on the left (as in option 1, I drew above), the word Arabica in the ratio block should also be either first or at the top. And the yellow pack will contain pure 100% Arabica, which the client is always looking for; this needs to be especially emphasized. Also, the words "ARABICA" and "ROBUSTA" should be larger than the word "BLEND".
  4. The colors should either be dull gray or have such a palette that is painful to the eyes.
  5. The main word CAPIATTO - the font should not be thin; it is preferable to stretch it wide.
  6. I do not require a "logo" from you - the budget is small, I understand, but a light pattern will give you an advantage (I really like patterns from chocolate packaging; Google it, there are many and they are all simple), but this is not mandatory as long as it does not worsen readability.

I understand that I am a nerd, but I will need to sell all this crap later. I will answer all questions in the contest forum.


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29 March 2021, 21:29
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